A couple of weeks ago, Marketo announced its research-based belief that its form of revenue performance management could help grow global GDP by $2.5 trillion by 2015. I love it when emerging companies talk about big plans this way. It reminds me of the young plumber who upon seeing Niagara Falls ...
One of the goals often cited for implementing CRM is an improvement in customer loyalty. That sounds like a logical objective, and knowing more about your customers and the history of your interactions with them certainly helps you understand how to keep them coming back. Still, there's a long way f...
It's long been discussed that marketing and sales need to "get along." But the reality is that marketing and sales actually need to work smoothly together along a defined lead management process. The lack of this cooperation costs companies more than wasted leads. It increases sales costs and reduce...
For the past few years, many companies have taken advantage of Google AdWords and other pay-per-click platforms to generate sales leads. The barriers to entry are low for these services, making PPC advertising a relatively easy and cost-effective lead-generation strategy for smaller businesses. Popu...
Marketing has become the new hot spot in CRM. During the recession and even before, there was a great flurry of interest in customer service and related things. Consequently, we have seen a lot of attention being paid to customer experience, and much of the social-media-oriented growth in that per...
In June and August of 2010, Aberdeen surveyed more than 453 executives regarding their 2011 Marketing Executive's Agenda. The results regarding their most significant challenges were compelling: 61 percent of all companies stated that the difficult economic environment was the top pressure facing th...
Microsoft did some smart things last week when it announced its Dynamics CRM Online service. Most of the headlines will focus on the teaser rate or introductory pricing of only US$34 per seat-month for 12 months. Until June, users of Oracle CRM On-Demand and Salesforce who switch will have an adde...
CDC Software has released a vertical application based on its Pivotal CRM 6.0 platform. The upgraded application, Home Building and Real Estate -- one of Pivotal's few nonfinancial verticals -- targets an important buying constituency for CDC, said Steve Lewkowitz, director of professional services ...
There are two types of behavioral analytics. The first kind is "aggregate" analytics. This is what you can see when pulling reports from an Omniture or Webtrends. It shows you things like how many impressions, how many pages viewed on your website, which pages are most popular, or even the path a pr...
Microsoft Dynamics CRM provides customers with a complete customer service solution, including marketing, service automation and sales capabilities. Microsoft currently offers Microsoft Dynamics CRM 4.0 as either an on-premise option or a partner-hosted version; Microsoft Dynamics CRM Online is a ve...
Among the many announcements that will no doubt be emanating from Salesforce.com's Dreamforce conference next week will be this: TreeHouse Interactive, a SaaS partner relationship management provider, will join AppExchange. When it does, it will provide the first independent PRM offering on the site...
Aplicor has unveiled Cloud Suite 7.0, a beta version of an integrated CRM and ERP offering. Development of the new product, which uses Microsoft Silverlight technology to power its interactive features, was based in part on feedback from the Aplicor EAC collaborative community. The end result is a w...
We all like to say our businesses are "customer-centric." It's the de rigueur thing to say these days, and it's the only smart way to describe yourself to your customer audience. But how many companies really revolve around the customer? Not many, and for realistic reasons. For instance, your busine...
FACT: 80 percent of leads generated by marketing are never contacted by a sales person. What a frightening statistic, and what an enormous waste of time, money and resources. "The problem is not that marketing departments are delivering such high numbers of leads that follow-up is impossible. And ...
Visionary leader shaping the future of tech
Disruptive innovator shaking up traditional industries
Risk-taker with both successes and failures
Overhyped and sometimes out of touch
Polarizing figure causing more harm than good
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Next-Gen Super Bots Built To Enhance Customer Communications
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Coveo Report Reveals AI Search Enriches Customer Engagement
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Surefront Unified Toolkit Modernizes CRM and Retail Management
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Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront
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Morphing Demographics Require Imaginative PR Strategies
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How To Leverage Gen AI Without Losing the Corporate Shirt
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To Deploy a Better CRM With AI, Keep Humans on the Help Desk
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Retailers Turn to AI for Holiday Shopping Season Success
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Bigeye’s Dependency-Driven Monitoring Boosts Reliability of CRM Data
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