Today's column is a little different from the usual fare. Beagle Research Group has once again recognized a handful of companies with its annual WizKids award, this time for their innovations in front office computing. The idea behind the award -- and a report that goes with it -- is that innovati...
The term "marketing automation" is perhaps one of the most widely used, ill-defined and ambiguous terms in the marketing and sales technology landscape. Ask 10 different people how they define marketing automation, and you'll probably get 10 different answers. Are there marketing automation solutio...
With an attractive force akin to the massive black hole at the center of the galaxy, online social networks have pulled into their orbits scores of new startups searching for profits. The target: eyeballs. Last January, Facebook totaled 68 million unique visitors and 1.1 billion page views, and MySp...
PRM has an intriguing business case: It applies the concepts and tools of customer relationship management to the business relationships that also affect a company's customer base. The problem with PRM is that it hasn't caught on -- for myriad reasons, starting with its expense and difficulty in imp...
Nobody, not even Facebook founder Mark Zuckerberg himself, has yet successfully produced a proven, sustainable and scalable business model that can satisfactorily monetize the vast ecosystem of the social networks -- Facebook, MySpace, LinkedIn, Twitter, etc. The reason for this could be rooted in ...
The dismal state of the economy is causing companies everywhere to reassess their marketing budgets to ensure that they're allocating their limited marketing funds in the most productive ways possible. In many cases, this means curtailing, postponing or even eliminating previously planned marketing ...
We all know that simply allowing customers to purchase products and services through your company's Web site isn't enough anymore. Now accustomed to second-generation Web technology, most customers no longer will choose to spend time at self-service sites that can't provide the customized, specific ...
The two biggest dogs in the CRM fight are Salesforce and Oracle. You could debate that, but not with me. Salesforce has had a good run lately with announcements about its platform technology, its community of developers and its new foray into social media and social networking. Oracle has been plowi...
As the advent of new customer-facing technologies such as social media platforms changes the way consumers gather information about a particular company's products or services, sales representatives are challenged to sell to a customer base that better understands the competitive landscape. As a res...
In this heated battle for the consumer dollar, retail marketers are looking to establish a personal and consistent relationship with shoppers through integrated customer loyalty programs that leverage traditional offline and emerging communications channels. Not surprisingly, it can be overwhelming ...
The proliferation of marketing channels and globalization remain key challenges for every organization. Digital content continues to expand at exponential rates as new marketing channels surface. CMOs and marketing executives are looking for ways to deliver more than simple asset repositories with c...
The proliferation of marketing channels represents a key challenge for every CMO seeking to optimize return on marketing investments. Today, the marketing department is tasked with maximizing return across dozens of marketing channels. The use of multiple technologies results in silos of valuable in...
"We need more leads!" cries the sales manager. "What happened to the ones we gave you last month?" replies the marketing manager. "Those leads were lousy" retorts the increasingly frustrated sales manager... and so goes the never-ending lead "quality vs. quantity" debate in many organizations. New r...
What does marketing resource management mean to you? Does it mean the same thing to your coworker? Your competitor? The vendors who sell these solutions? The acronyms used to define the marketing automation space -- MRM, MOM, EMM, DAM, etc. -- have undeniably become so ambiguous that it's not unc...
More than one third of the Web analytics market will be upgrading, replacing or deploying systems in the next 12 months which will create new opportunities for application vendors, according to a report released Tuesday by Jupiter Research. A survey of executives found that 12 percent of respondents...
Visionary leader shaping the future of tech
Disruptive innovator shaking up traditional industries
Risk-taker with both successes and failures
Overhyped and sometimes out of touch
Polarizing figure causing more harm than good
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Next-Gen Super Bots Built To Enhance Customer Communications
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Coveo Report Reveals AI Search Enriches Customer Engagement
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Surefront Unified Toolkit Modernizes CRM and Retail Management
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https://www.crmbuyer.com/story/beyond-the-cart-ux-hits-and-misses-can-make-or-break-a-virtual-storefront-177960.html
Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront
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https://www.crmbuyer.com/story/morphing-demographics-require-imaginative-pr-strategies-178007.html
Morphing Demographics Require Imaginative PR Strategies
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How To Leverage Gen AI Without Losing the Corporate Shirt
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To Deploy a Better CRM With AI, Keep Humans on the Help Desk
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https://www.crmbuyer.com/story/retailers-turn-to-ai-for-holiday-shopping-season-success-178102.html
Retailers Turn to AI for Holiday Shopping Season Success
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Bigeye’s Dependency-Driven Monitoring Boosts Reliability of CRM Data
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