It's that time again; the earnings calls for CRM, ERP, hardware and services vendors are being scheduled, rehearsed and delivered to shareholders, industry and financial analysts. What's common across the more than two dozen calls I've listened to that span CRM, ERP and SCM software, hardware and se...
Marc Benioff, chairman and CEO of Salesforce.com, rang the closing bell at the New York Stock Exchange last Wednesday, an act that some day may be viewed as the end of the beginning of the hosted enterprise-software revolution. The ritual market closing was part of a bigger event: the company's firs...
The process for choosing a CRM vendor is important to getting the best results. A successful approach is revealed in the following scenario for how the process might proceed: An old friend called me a few weeks ago looking for advice. Steve is the CEO of a small software company with a fresh infusio...
Companies looking at new CRM, order capture and even distributed order-management systems tend to give too much credibility to the vendors outside their company first, dismissing their own internal resources. What's troubling about this is that the answers to their toughest questions may very well b...
Scott Fitzgerald once famously observed that there are no second acts in American life. I don't agree because for me, if anything, America is, and has always been, the land of the second chance. On this topic, William Faulkner comes much closer to the reality that I know. I've always been partial to...
Look long enough at any company's Web site, C-level presentations, earnings conference calls or marketing efforts, and you'll find the phrases like, "customer-centered," "The customer comes first always," and "The customer is the center of the business." They are all noble thoughts to be sure, but t...
When I started researching the difference between effectiveness and efficiency, as these terms relate to sales-force automation software, I was surprised that some dictionaries use the two words to define each other. The difference between effectiveness and efficiency was rather slight in those book...
For the second time in as many years, the U.S. Securities and Exchange Commission has slapped a violation for Regulation FD, short for "fair disclosure," on CRM vendor Siebel Systems. The June 29th charge also says that the company violated an SEC cease-and-desist order placed on it for an earlier b...
As I watch the proceedings unfold between Oracle and the U.S. Department of Justice (DOJ), I wonder if these two entities are even on the right page. The same page? Sure. But the right page? I dunno. In this wild world we call the "free market," I wonder how Oracle can come to the conclusion that th...
Let's face it: CRM continues to be the Rodney Dangerfield of enterprise applications. It doesn't get nearly the respect it deserves. Despite many research firms' take on the aggressive growth of customer-based initiatives inside manufacturing and services companies alike, CRM itself continues to go ...
Hosted CRM vendor salesforce.com made its NYSE debut Wednesday, and got off to a quick start. After announcing its initial public offering of 10 million shares of common stock at US$11 per share, the company's stock soared to around $17 per share by day's end. The previous day salesforce filed a pre...
In my world I have discovered that diversification is instinctive in children. I have been collecting data for more than a dozen years now, and it looks to me like the second child is a natural-born brand manager. Whatever numero uno does, number two will find a way to play a riff that differentiate...
The reason for trade shows has always been the dissemination of information. Whether you are a vendor or a buyer, you go to trade shows to participate in an information exchange. Buyers get product information, and vendors justify the time and expense as lead-generation activity. At least that's the...
You generally can describe silly season as that time when a large portion of the population takes leave of its senses and confuses day and night. Every semi-organized human endeavor has one. In your world, maybe it's called spring break or Mardi Gras or the NCAA basketball tournament. Generally, the...
It's time to leave behind the hype of each new application release and get fundamental about what you are doing with your CRM strategies in the first place. Here's the bottom line: You will only be able to reach your goals if the processes that feed your CRM applications with verifiable, reliable, r...
Visionary leader shaping the future of tech
Disruptive innovator shaking up traditional industries
Risk-taker with both successes and failures
Overhyped and sometimes out of touch
Polarizing figure causing more harm than good
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Next-Gen Super Bots Built To Enhance Customer Communications
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Coveo Report Reveals AI Search Enriches Customer Engagement
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Surefront Unified Toolkit Modernizes CRM and Retail Management
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Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront
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Morphing Demographics Require Imaginative PR Strategies
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How To Leverage Gen AI Without Losing the Corporate Shirt
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To Deploy a Better CRM With AI, Keep Humans on the Help Desk
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Retailers Turn to AI for Holiday Shopping Season Success
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Bigeye’s Dependency-Driven Monitoring Boosts Reliability of CRM Data
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