The customer is always right -- except for, of course, when he or she isn't. When it's inconvenient for the company, or when the customer asks for something that could negatively affect the company's revenue streams or business model, the customer is never right -- even when he or she is. That's why...
"Opportunity computing" is a term that Danny Kolke, founder and CTO of Etelos, has coined -- or at least introduced into general use in the CRM community, thanks to his recent blog post, "Utility v. Opportunity." A partner recently asked Kolke about Etelos' move into the utility computing business.
There were approximately 40 million women among the 90 million people watching the Super Bowl on Sunday, and Pats fan Andrea Learned was one of them. The night was a letdown for Learned the sports fan -- but not for Learned the marketer and author. This year's Super Bowl ads are illustrative of a fo...
As social media become more embedded in our lives, tragedies like the Megan Meier case -- the Missouri teenager killed herself after a fictitious friend invented by the mother of a neighborhood girl left nasty messages on her MySpace profile -- may be the inevitable fallout. Corporate Web 2.0 usage...
Optimizing the value of customer data and respecting customers' privacy are two immutable and opposing forces that companies always try to balance -- usually unsuccessfully. Few for-profit firms have proven themselves able to avoid challenging the privacy boundary when captivated by the lure of data...
CRM is all about the front office and those processes that affect or touch the customer. After 15-plus years of software development aimed at this space, you might think that there's nothing left to be said -- or, more precisely, done. You'd be wrong. Dick Lee, principal of High-Yield Methods and w...
AI-driven augmented reality
Enhanced audio
Long battery life, fast charging capability
Real-time translations
Seamless integration with other devices
Voice-activated controls
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https://www.crmbuyer.com/story/ai-brings-high-hopes-for-better-retail-customer-experiences-177326.html
AI Brings High Hopes for Better Retail Customer Experiences
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https://www.crmbuyer.com/story/to-deploy-a-better-crm-with-ai-keep-humans-on-the-help-desk-177316.html
To Deploy a Better CRM With AI, Keep Humans on the Help Desk
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https://www.crmbuyer.com/story/surefront-unified-toolkit-modernizes-crm-and-retail-management-177319.html
Surefront Unified Toolkit Modernizes CRM and Retail Management
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https://www.crmbuyer.com/story/beyond-the-cart-ux-hits-and-misses-can-make-or-break-a-virtual-storefront-177960.html
Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront
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Morphing Demographics Require Imaginative PR Strategies
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https://www.crmbuyer.com/story/how-to-leverage-gen-ai-without-losing-the-corporate-shirt-179123.html
How To Leverage Gen AI Without Losing the Corporate Shirt
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https://www.crmbuyer.com/story/the-broad-scope-of-ai-implementation-for-enhancing-crm-efficiency-177306.html
The Broad Scope of AI Implementation for Enhancing CRM Efficiency
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https://www.crmbuyer.com/story/negative-online-experiences-drive-customers-to-competitors-study-177329.html
Negative Online Experiences Drive Customers To Competitors: Study
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https://www.crmbuyer.com/story/bigeyes-dependency-driven-monitoring-boosts-reliability-of-crm-data-177279.html
Bigeye’s Dependency-Driven Monitoring Boosts Reliability of CRM Data
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