The Google-Salesforce.com partnership grows ever more intertwined. The latest development occurred Monday when Salesforce.com released a Google Data client library for the Force.com platform that provides access to the full suite of Google Data APIs using Apex code, allowing developers to integrate ...
E-mail marketing has long been neglected in the larger marketing world. That's understandable -- e-mail marketing campaigns are easy to design and cheap to implement. Still, any tool worth using is worth using to its best advantage. Part of the problem is that e-mail marketers receive little to no f...
As we've said here before, blogs have been an excellent leveler of the playing field for consumers. Had a poor customer service experience or are just feeling aggrieved with a service provider? Complain to management, yes, but then blog about it. While such posts are generally considered to be the r...
The Cluetrain Manifesto, written 10 years ago by Rick Levine, Christopher Locke, Doc Searls and David Weinberger, has won over a sizable number of devotees with a simple premise: As the Internet introduces new levels of communication among consumers -- and between consumers and companies -- those co...
We've all seen the promotions: Brand X donates a portion of its sales to a worthy cause, which can be anything from support for a local school to breast cancer research. It's called "cause-related marketing," and it is rapidly becoming one of the best ways for businesses to embroider their brands, s...
Sage Software owned the CRM vendor conference spotlight this week, with Insights 2008, held in suburban Washington, D.C. Sage updated attendees on its product road map and better acquainted users and partners with the new CEO Sue Swenson. She is not a software person, writes Beagle Research Managin...
SAP held its massive annual conference, Sapphire, last week and made the usual flurry of announcements and presentations to its 15,000-some attendees. Still, as is typical of most conferences, the best information filtered out between the official scheduled events. Among the observations CRM guru Pa...
SAP and Research In Motion announced last week that they were partnering to develop a native BlackBerry client to link to SAP CRM, and then, eventually, to the firm's other business applications. The move is a no brainer for SAP, writes Vinnie Mirchandani, an ex-Gartner analyst and founder of the ad...
The big CRM news of the week was Salesforce.com's tie-up with Google to embed its CRM application in the search engine provider's productivity suite. Plenty in the industry were wowed by the development -- not all, though. Zoho CEO Sridhar Vembu can be counted among the latter. Zoho is an on-demand ...
If you are in London on April 24th, you might want to check out the next monthly VRM Hub meeting. What is VRM, you wonder? For starters, VRM, or vendor relationship management, is the brainchild of Doc Searls, senior editor of Linux Journal and co-author of The Cluetrain Manifesto. Project VRM is a ...
Much ink has been spilled about what, exactly, has been the secret of Barack Obama's overwhelming success. There is no denying his charisma or the appeal of his message, but a behind-the-scenes look at how his political machine operates -- namely, how it empowers its people on the ground to operate ...
You would think, based on blogosphere chatter, that Starbucks invented Web 2.0. The company's introduction of My Starbucks Idea last month has inspired numerous bloggers -- some who make it their business to follow Web 2.0, some who could care less about the space -- to post about the new site. Basi...
Microsoft's annual lollapalooza of a conference, Convergence, has come and gone, but the blogs it triggered live on. The team behind Microsoft CRM Live -- the on-demand application scheduled to be released later this summer -- has been particularly prolific, with "how-to" posts on the company's late...
Bloggers -- especially those whose traffic volumes can rival a minor newspaper's -- are getting used to the royal treatment. Consumer electronic vendors, hotels, auto manufacturers -- heck, even politicians -- are reaching out to the people who have made it their avocation to blog about them. Every...
PeopleSoft, JD Edwards, Siebel and a host of others succumbed to the pull of its tractor beam. Could Salesforce.com be next on Oracle's list? Though this rumor has been around for several years as idle speculation, in the last several months it's taken on new life. The tenor of the gossip has change...
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