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Walmart has a new weapon in the grocery delivery wars against other top e-commerce rivals. Walmart online shoppers can subscribe to a $98-per-year "Delivery Unlimited" plan that aims to siphon customers from Amazon's Whole Foods and Target's home delivery programs. Online grocery shopping is growing...

A personalized shopping experience gives e-commerce sites an edge, and businesses have been seeking new ways to make their customers feel welcome. "Every business should make their customers feel like they are the most important customer in the world," said Rob Maille, head of strategy and customer ...

It's easy to understand why so many retail organizations have moved their infrastructure to the cloud. Cloud-based architecture allows provisioning nearly infinite compute instances on-demand in minutes. There is no need for upfront licensing or infrastructure costs, meaning a faster ROI can usually...

I sometimes think personalization is the best thing that happened to humankind in terms of marketing. As a consumer, I love getting suggestions on what to buy, especially when it's exactly what I need. Sometimes I feel as though I'm under constant surveillance, however, so I turn on my ad blockers, ...

Recent events have led to many people learning about a long-understood rhetorical tactic called "Gish galloping." Named after creationist Duane Gish, it is the technique of confronting an opponent with a rapid-fire series of arguments -- including half-truths, misrepresentations and outright lies. C...

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Salesforce and Tableau in Merger

Salesforce has announced an all-stock deal to acquire analytics powerhouse Tableau Software. Salesforce will pay 1.103 of its shares for one Tableau share. The deal is expected to finalize by the end of October, about a month before Dreamforce. A number of questions arise from this deal. For instanc...

I am a reluctant Costco shopper. My wife is one of the many customers who really love the chain. Me... not so much. Seriously -- someone should wake up Costco's top officials to the need to focus on their customers. After all, it's the customers who make Costco successful. When my family owned lots ...

E-commerce businesses can either operate purely online, or they may also have material shopfronts. There are many benefits to running an e-commerce business, whether you operate purely online or not. Online transactions allow you to expand your reach and service more customers. However, there are ch...

Salesforce has used its Trailhead learning system to teach developers how to program on its Lightning platform for more than five years. The company last week completed its fourth highly successful TrailheaDX conference, which attracted 14,000 people to the Moscone Center in San Francisco. There ar...

Building and sustaining a brand has gotten more challenging. The global marketplace, empowered by the Internet, has delivered a raft of opportunities to businesses, but it also has opened the door for challenges. These challenges include increased competition as the result of a wider market, and inc...

INSIGHTS

Trailblazing a Path for Blockchain

Many of us think of blockchain as the technology that prevents counterfeiting digital currencies like bitcoin. However, the so-called cryptocurrencies have hit the rocks recently, losing value or at least fluctuating wildly, making them look more like the stocks of startups than stores of value. Sti...

Amazon has been reworking relationships with several of its long-time wholesale suppliers in a bid to cut costs, according to a report. Thousands of small suppliers that sell less than $10 million annually on Amazon's platform would lose bulk orders, while big brands like Procter & Gamble and Le...

Social media has become a part of everyday life. The number of worldwide users is expected to reach 3.02 billion by 2021. Apart from the growth in the number of profiles, consumers have been devoting more of their time to engaging with social media sites. One-seventh of the average user's waking lif...

Chatbots have become an important part of the e-commerce shopping experience. They answer questions, provide information, and help customers along in their buying journey. Though they may never replace human beings entirely, they are central to many e-commerce-related interactions. "Chat apps are ef...

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