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As the pandemic continues to keep shoppers out of brick-and-mortar stores, new shopping behaviors continue to include smartphones to nudge products into consumers' digital shopping carts. CRM Buyer discussed with Dennis Reno, SVP and head of customer experience at Cyara, how mobile CX is influencing...

Do you welcome physical fitness like a fish in water, or does it take a trip to the clothing store for larger sizes to get you moving? If you need a push, perhaps a new motivational tool called KrowdFit will be more to your liking. It pays you cash to put your fitness tracking devices on. The KrowdF...

Finding the right productivity system means understanding one's situation, goals, and needs -- and then using that system consistently until it starts to have beneficial results. The E-Commerce Times spoke with productivity experts to get their perspective on apps, platforms, and techniques that hel...

Google sent a shock wave through the advertising and publishing industries last year when it announced it planned to scrap third-party tracking cookies, which are an important tool for online marketers. Not to worry, the company announced Monday. It has a viable alternative in the wings. "FLoC" will...

INSIGHTS

Misunderstood Loyalty

Both marketing and loyalty had delayed starts in the CRM world, and both exhibited traits of confusion among those charged with their rollouts; strongly evidenced by a lack of specificity in the early applications that carried their badges. Loyalty is back in the spotlight now; as multiple vendors h...

While it was already underway prior to the pandemic, the worldwide shift to digital payments has been accelerated by the crisis. This new cashless concept and the related back-end changes by banks to adopt real-time payments are becoming increasingly popular; and have set into motion the potential f...

Live chat and conversational platform technologies have made significant advancements in recent years. Thanks to AI and machine learning, these implementations have gone beyond just being a customer support tool, to a crucial component of an e-commerce revenue engine.

If you want to smooth over irate clients and offer more efficient customer services, consider conversational bots instead of a roomful of human company reps. Researchers see consumers' comfort levels with a variety of chatbot technologies softening towards customer service, scheduling, banking, and ...

ROLLOUTS

Oracle Launches Version 21c

Oracle learned a lot from its customers and plowed its findings back into its core product just as others were getting restless and seeking alternatives. Oracle is now calling its product a "converged database" to help with differentiation by highlighting that many businesses don't often only focus ...

Smart devices, the cornerstone of the home of the future, can't seem to capture the imagination or open the wallets of a large number of Americans. Some 46.7 million broadband households aren't ready to buy a smart home device, according to a survey released this week by Parks Associates, a market r...

The PC market ended 2020 with a big bang, as shipments during the final quarter rose 25 percent over the same period in 2019, according to a report by research firm Canalys. Much of the market growth during the year was driven by notebooks and mobile workstation shipments, which increased 44 percent...

INSIGHTS

Revving Up for CRM in 2021

This might be a big year for CRM. I say might because I am not clairvoyant, and humility is on the resolutions list. CRM has gone through five 5-year cycles during the past few decades. That trend feels as old as SaaS at this point, and I think we're going to embark on a new cycle that will take rou...

E-commerce is now at an all-time high, with global sales figures projected to reach $4.1 trillion in 2020, almost doubling since 2015. While the spectrum of global customers has broadened, however, so has the scope of competition. As the need for customer support grows, there is a golden opportunity...

INSIGHTS

Who Values Value Pricing?

The idea that CRM products should be priced according to the utility they deliver sounds good, but it raises a lot of questions too. With value pricing, you might expect the cost of CRM to rise and fall as a business gets more or less use and value from its investment, but who gets to determine the ...

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