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As the New Year rolls in, consumers are strengthening their voices to tell brand marketers how they support can win more of their dollars. Their message is clear: make your purpose about more than corporate profit.

It's okay to give ourselves kudos for CRM's resiliency over the course of the pandemic. We did a heck of a job keeping most of the balls in the air. Oracle, Salesforce, and many other CRM vendors continued innovating for the pandemic, but they also began innovating systems for what happens afterward...

New research from cloud security firm Ermetic shows that nearly all businesses have identities that, if compromised, would place at least 90 percent of the S3 buckets in their AWS account at risk. Ermetic conducted the study to determine the circumstances that would allow ransomware to make its way ...

The new scalable CRM bundle helps startups personalize marketing to generate pipelines, deliver omnichannel service, and grow faster at a price point that is easy to deploy and manage.

The Finland-based security consultancy discovered vulnerabilities affecting over 150 different HP multifunction printer products. Attackers can exploit the flaws to seize control of devices, steal information, and further infiltrate networks to inflict other types of damage, according to F-Secure's ...

A survey of 1,050 U.S. adult consumers found that 16 percent of the participants in the research took no action after receiving notice of a data breach affecting their accounts. Information from breached accounts can be used for identity fraud or to make employers vulnerable to cyberattacks, includi...

Research from technology and business solutions firm NTT finds that business leaders are significantly more satisfied with how they have adjusted to new working norms than their employees. The study points to the need for clearer organizational insight into how employees have reevaluated what they n...

The year 2020 forever changed the way we work and perform routine tasks. With the emergence of the deadly coronavirus and the resultant adoption of social distancing, even as the virus approaches its second anniversary, the concept of digital, contactless payments remains prevalent. These payments c...

Marketing and business communications company R.R. Donnelley & Sons has released a study which reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped and underestimated by marketers. The research uncovers significant differen...

Writing about technology over the years I've produced many guides on how to do cool stuff with your computer. However, without the right foundation, even the most thorough guide can leave room for pesky variables to creep in. This made me realize how important it is to establish what firm footing fo...

Heyday does more than acquire brands. Its partnership model enables entrepreneurs to grow their businesses inside of Heyday and share in its equity. This approach gives sellers an edge by architecting supply chains to be agile and work with Fulfillment by Amazon, as well as investing in data capabil...

Holiday shoppers can expect to see a lot of out-of-stock warnings online this year, but that won't discourage them for opening their wallets to buy gifts for loved ones. According to retail sales watchers, consumers have launched their holiday shopping earlier than ever, spending US$72.4 billion onl...

Sales managers and their managers have had to make peace with the reality that they might not be able to get reps to use technology. But methodology alone or with technology is a more-or-less lost cause. Fortunately, the technology has improved consistently over the last two decades. Even more fortu...

What draws the consumer to a D2C brand over traditional businesses? Two words: customer closeness. That is, the ability for organizations to feel directly connected to the users of their products or services -- understanding their motivations, lifestyles, opinions, and attitudes. Let's first explore...