Spotlight Features

The growing adoption of service-oriented architectures including SAP's NetWeaver platform and its related applications are having a significant impact on the politics of integration between manufacturers and distributors. The balance of power has already shifted in a few industries to the channel o...

I spoke with a group of investors last week about the importance of the emerging field of platform technology. They were interested in investing in a company that was looking for additional late round funding and they wanted to know a few things. What is the market for this new technology? Who wi...

In its short life, Salesforce.com has garnered more than its fair share of publicity, thanks in no small measure to the activities of its founder, CEO and chairman, Marc Benioff. Benioff may be the 21st century high technology answer to P.T. Barnum, a colorful figure in an industry that has more sh...

Both Oracle and Siebel have developed a reputation for maintaining a hard line on pricing. Now that they are merging, buyers of CRM and related software are apprehensive about how the consolidation will affect pricing. In one bleak scenario, Oracle becomes even more rigid, causing CRM pricing to spi...

It was no surprise that IBM and SAP joined ranks to promote SAP's on-demand CRM product a day after the Oracle-Siebel deal concluded. It's very clear that the consulting, database and applications powerhouses have a common interest in opposing the California based Axis of CRM represented by Oracle-S...

My Web survey of SAP users is producing some interesting results. More than any other factor, customer references influenced buyers to choose SAP, quelling their concerns about the potential risks involved in taking that step. In fact, at this point in the survey, 80 percent of respondents said they...

Google has been in the news a lot lately and not for the kinds of things that the financiers on Wall Street like to see. Last week it was revealed that Google, alone among major search engine companies, is resisting a government request to provide a representative sample of searches to help Washing...

Customer data integration (CDI) hubs continue to become a strategic driver for organizations who need to gain unified views of their customers across their sales and distribution channels for multiple product lines. However, while CDI initiatives have become one of the top five priorities for most ...

The mantra of selling solutions has taken enterprise software by storm and nowhere is this more prevalent than CRM. Honestly, it seems like the more challenging and difficult it is to sell into specific sectors of CRM, the more "solution-selling" is being invoked. This newfound religion is truly t...

Have you noticed the "dial 'O' for a human" movement gathering steam? One related manifestation is the clever set of ads put out by Citibank for its credit cards. You may have seen the ads showing a man calling for service and navigating through the tragedy that is the automated call response syst...

It's that time of year again when we announce who the WizKids are. Confused? It's our annual award to emerging companies and companies with emerging innovations. When you get right down to it, we track new and cool stuff and report on it. Two years ago, we started the process with a simple questi...

Many sales forces seem to be stuck in a time warp. Selling with a transaction focus to customers who require a consultative or even enterprise approach is driving the cost of supporting these misaligned sales forces to the point of being unaffordable. Conversely, there are companies out there that ...

A few weeks ago, I started writing about what I see as the post-CRM world. I think it is becoming clear that front-office automation is moving past the definition of CRM that we have become accustomed to. As I look around the industry, there is a perceptible difference between what software is and...

Throughout the last few months of 2005 there was a pronounced ramp-up in activity around Web Services to enable integration of marketing, sales and CRM databases so that more precise selling strategies could be created. The holy grail of CRM -- achieving a single view of the customer -- is within re...

In lots of examples like PCs, databases, and even CRM, a concept is so new (a discontinuous innovation) that there is nothing like it, which means there is no true analog to replace. The idea of replacement is fundamental because the innovation can't take over another niche. Effective use of the i...