Spotlight Features

The recent run-up of gas prices has lead to many U.S. companies rethinking their stance on telecommuting, and in the more global context, the increasing acceptance of outsourcing is creating virtual teams at an unprecedented rate. Given the euphoria over Software-as-a-Service applications, the ques...

New data shows that job cut announcements in the tech sector are waning. Employers, though, hardly needed a research study to tell them that hiring has new challenges. Q1 2006 represented the fourth consecutive quarter in which tech-sector job cuts were below their year-prior levels, according to a ...

For decades Sage Software has focused on the mid-market and SMB space, selling a variety of accounting back office and CRM oriented front office applications around the world, but the company has always been something of an odd duck in the business software market. For starters, Sage has been throu...

Buying a U.S. company offers a quick and easy way to acquire a client base without having to build one up slowly through traditional sales and marketing efforts, efforts that can be expensive, time consuming and not always successful. As described in part one of this series, acquisitions can provi...

I am a bit of an economics junkie. My interest in the dismal science carries over from my interest in evolution and can be summarized as, why things are the way they are and how they got that way. I am currently finishing up a book that gets me where I live, Why Most Things Fail: Evolution, Extinc...

U.S. companies that have not globalized their production or service operations are prime acquisition candidates for Western and overseas investors. Following an acquisition, the new owners can gradually shift some or all of an acquired firm's work offshore to competitive locations, making the entir...

When the sales team operates with urgency, the soul of a company is alive, thriving and growing. The sales department is the company's heartbeat and is absolutely necessary to create a sense of purpose and maintain a constant focus on delivering value to customers. Great salespeople are constantly t...

I wish every software marketing statement -- especially in CRM -- was as good as what they used for toothpaste when I was a kid. Thanks to Madison Avenue and having only three networks on broadcast TV, I can almost repeat verbatim the tag line about Crest from memory. "Crest has been shown to be a...

Customer events have replaced trade shows as the big-spend item in many software vendors' and analyst and advisory firms' marketing budgets. Implicit in this shift of spending is the precision possible for targeting CEOs and CIOs with relevant content. The challenge however is getting these senior ...

You don't need to go far to see how different the 00s are from the 90s, just take a look at selling. Ahh, the 90s, lots of people in sales tell me you didn't make sales calls in the 90s, it was more like making appointments to take orders. Gurus of selling like Jim Dickie of CSO Insights, reported...

Acquisition of existing enterprises offers the quickest, safest route to entering new markets and expanding rapidly within existing markets. The alternative route is organic growth through traditional sales and marketing efforts. We begin here by recognizing the limits of conventional sales and mar...

For retailers, there is nothing more sacred, outside of the holiday shopping season, than a successful multichannel operation. Same-store multichannel buyers -- that is, those who shop both in a retail store and online -- spend 14 percent more annually than single channel buyers do, according to Jup...

The trend of Americans and Canadians buying call centers in India is driven by the low cost of these facilities and by the speed with which buyers can begin using them. The first article in this series focuses on the advantages of buying a facility with less than 100 seats in Bangalore, primarily ...

In August 2005, specialty retailer Casual Male struck a bargain with its customers: If it didn't have a best-selling item in a particular size or color in stock, it would get it within five days. If it couldn't deliver, the customer would get the item for free. Nine months later, Casual Male is out ...

Few events are likely to have a more devastating effect on a company -- or even the industry it represents -- than being exposed for deliberately misleading customers about the safety of its products. The sunscreen industry may be forced to crawl out of a ditch due to this sort of deception. Last mo...