Social CRM

Can the privatized and anonymized be monetized? When it comes to the mega-million-name member lists of social network sites like Facebook and MySpace, Big Business really wants to know. As consumer databases go, the Facebook and MySpace lists have an appealing advantage over databases derived from ...

With an attractive force akin to the massive black hole at the center of the galaxy, online social networks have pulled into their orbits scores of new startups searching for profits. The target: eyeballs. Last January, Facebook totaled 68 million unique visitors and 1.1 billion page views, and MySp...

I have been remiss in not paying enough attention to social media monitoring software. I suppose it's understandable given that social media is at the margin of CRM -- moving to the center, but still in the outer shell -- and monitoring software is somewhere beyond that orbit in the software equiva...

Nobody, not even Facebook founder Mark Zuckerberg himself, has yet successfully produced a proven, sustainable and scalable business model that can satisfactorily monetize the vast ecosystem of the social networks -- Facebook, MySpace, LinkedIn, Twitter, etc. The reason for this could be rooted in ...

A computer company's research team puts their latest video up on Facebook rather than presenting it during a technical conference. A video game developer turns to Twitter to first break the news of a new release to the masses. A salesperson stays in touch with all professional relationships -- colle...

I have to admit that it's hard to concentrate on business with so many issues and crises swirling around lately. As if the presidential election was not enough, the financial meltdown is threatening an economic meltdown, and I am forever asking myself what this all might mean to CRM. The political ...

At 5.30 p.m. on Friday while you're stuck in traffic heading home, I'm just beginning to get in stride. The timing is ideal. Secretaries are gone, and the executives that I want to reach are still at their desks finishing up e-mails to subordinates or calls to the West coast. They even pick up their...