Mobile CRM

Businesses and consumers instinctively understand the importance of customer feedback. Customer engagement represents a potential source of continuous improvement and competitive advantage for businesses. Consumers want to be heard and shape the products and services that impact them. Having advise...

Most mobile app developers today have the basics of e-commerce design down pat. Increasingly, they are now thinking about the psychology of the user and how that should be factored into a mobile site or app's design. That's where testing becomes essential. "The features and functionalities of smartp...

In-application features have been all about revenue so far, but as the technology evolves and mobile becomes ever more entrenched in consumers' psyches, the in-app phenomenon will likely spread to other forms of customer outreach as well, including messaging. First, though, let's talk about the mone...

Constant Contact has rolled out enhancements to its platform, beefing up functionality in its reporting tools, customer tracking and reporting, and mobility options, as well as in a library tool designed to make storing and using content easier for users. The upgrades are a culmination of a lot of e...

On Wednesday Groupon announced that it has added new CRM features to its Breadcrumb point-of-sale app with the potential to drive traffic and improve customer relations for Groupon merchants. Customer tracking, for instance, is one of the new features now included in Breadcrumb, which was acquired b...

With so much riding on the holiday season for retailers, marketers pull out all the stops. This year, the latest ad technologies are being put to the test in the mobile realm. Retailers need to have a landing page optimized for mobile, and they need to prepare for an onslaught of visitors, suggested...

There are many reasons marketers today are gearing up their mobile strategies for the holiday season, and not all of them are as obvious as one might think. Yes, revenue and competition are of course key factors, but in this Internet era, so is a third: Namely, a proactive, aggressive mobile CRM and...

The holiday season is upon us; even those uninitiated in the ways and means of retail can see it in the Halloween decorations and candy that are now so plentiful on store shelves. For the initiated -- that is, anyone who expects to make a buck off of the holiday shoppers this year -- not only is the...

Real-time bidding holds numerous benefits for mobile marketers, but there are downsides to the ad technology as well. In particular, the dominant theme to that downside is that RTB -- at least for mobile ad formats and mobile platforms -- is still in its early days. More specifically, while the tech...

With its ability to match ad-inventory supply and demand in real time against the attributes of any given viewer, real-time bidding is starting to make its way into the delivery of mobile ads. For marketers, it can be a very good thing. When it works as it is supposed to, it makes mobile marketing m...

It's a fact of life in market research that the success of any survey will depend at least in part on its accessibility to the intended respondents. Toward that end, Qualtrics has released Qualtrics Mobile, a new app designed to help reach respondents on the go. Qualtrics Mobile works alongside the ...

Real-time bidding, or "programmatic buying" as it is sometimes called, is remaking the online ad industry with its approach of matching supply and demand of ad inventory in real time against the attributes of any given viewer. Now this trend is starting to creep into how mobile ads are delivered. Fi...

When the expected surge in mobile video advertising arrives, it's not just consumers who will have adjustments to make. Rather, marketers will also have to make some changes to accommodate the growth in this up-and-coming format. In this new world, the motto will be "short and sweet" -- as in 15 s...

As an onslaught of mobile video ads threatens the digital advertising landscape, it's sobering enough to realize that more than a few brands are not fully prepared. Even more concerning, however, is that our wireless infrastructure is not ready for it, either. Perhaps worst of all, consumers do not ...

Mobile marketers beware: A new ad format is poised to become very popular -- and there are questions whether the mobile ecosystem will be ready to handle it. That format is online ads. Of course, it is a channel that has been around for a while, and mobile sites have adapted to it. However, "it's re...