Mobile CRM

BPM provider Pegasystems has taken its various sales-related applications and vertical offerings in the category and created a comprehensive sales force automation application it is calling "Pega Sales Force Automation." This offering follows a marketing application that Pega built in a similar fash...

Ntractive, the developer of Elements CRM, a cloud-based CRM app for Macs only, has expanded its product line to include the iPad and iPhone. Ntractive is taking a different approach from other CRM vendors that have pushed their applications onto these devices, said CEO Justin Bartak. "We basically r...

Last week was like the fireworks on the Fourth of July. You know how at the end they fire off a huge flourish of explosives, and if you live in Boston for some reason the Boston Pops play "The 1812 Overture?" It was like that minus the Pops. Actually, the crescendo was not limited to last week bu...

This spring has seen a raft of software company events and announcements, and they've been good meetings full of real news and important new developments. It is as if these companies bided their time during the worst of the recession, building new product, thinking about the future and how customer...

The Sapphire Now conference kicked off Monday in Orlando, Fla., with 60,000 customers, partners and employees of SAP participating, either at the conference facility or watching it online. The first day of the event offered the usual lineup of celebrity speakers -- corporate and otherwise -- with To...

CDC Software Corporation, an enterprise software provider of on-premises and cloud technologies, has just released Pivotal CRM for iPad, an application that enables users to access CRM information whenever and wherever they need it. "Today, CRM is going in two distinct directions," said Jason Rushfo...

As is so sadly the case with many environment-oriented subjects, Green IT was consigned to the back burner at a lot of businesses when the economy began grinding its gears several years ago. The same thing happened to a lesser extent to some potentially game-changing CRM strategies, most notably mob...

The idea of taking CRM into the field has been around for a decade -- long enough to lull many people into ignoring it in favor of newer, flashier and more social ideas. But this isn't the time to take your eye off mobile CRM. The technology is about to emerge as a force that will boost adoption, in...