Expert Advice

In a bittersweet twist of irony, a CRM technology solution can save a company or kill it. If wielded effectively, obstacles disappear and profits materialize. Used wrongly, your investment and customers are lost -- often permanently. It's crucial to know your company's CRM strengths and, more import...

It's important to keep the story of eService in mind when thinking about social media's role over the past few years in reshaping the ways customers interact with brands. Undoubtedly, the influence of social channels has been at least as profound -- and perhaps even more profound -- than that of eSe...

Companies are gearing up for a strong finish to 2009, and consumers are gearing up to acquire more high-tech gadgets from big box stores and online retailers at highly competitive prices. This is a great time to consider how companies can ensure customers are satisfied and successful with their purc...

As anyone familiar with CRM knows, adoption is the key to whether you live or die by your CRM solution. You can make detailed plans, do arduous research, negotiate great deals, execute a deployment plan flawlessly -- and then see it all go for naught when your users fail to use the system. The reaso...

The economy is finally recovering. This should mean that projects that were sidelined for the past year or two can come off the bench, and there might be more money to go around. As a project manager, are you confident that you will be able to put the right people on these projects? Not only that,...

Companies considering CRM systems often view them as a way to improve customer satisfaction and retention, boost sales and accelerate employee productivity. However, as with many technology-enabled business process, success is a complicated and interdependent proposition. When companies are winning...

One of the most important ways marketers can differentiate their offerings in today's unique selling environment is by creating a remarkable customer experience. One step toward achieving this goal is to ensure they have a single database that is tightly integrated with their CRM system to capture i...

Customer relationships are damaged when companies hear too late about customer concerns or issues to do anything to repair them. Even worse, many crucial concerns aren't being heard by the right people at an organization. For example, are managers aware of which customers are unhappy? Did an employe...

For decades, organizations have been dealing with the challenges of driving better, more effective customer service. Traditional CRM solutions have focused on presenting consolidated customer information, but they still rely heavily on employees to resolve customer issues. This means that the custom...

Organizations with the most loyal customers not only measure and monitor employee interactions with customers, but also share that feedback with employees. This creates a closed-feedback loop that allows customer-facing staff members to understand the impact of their interactions on customers, enabl...

Online measurement has become increasingly focused on the integration of online behavior with customer marketing touch-points. Taking a complete view of the customer acquisition life cycle will often generate numerous potential integration points that can be profitably exploited. The goal of every...

Today, loyalty programs come in all shapes and sizes, and they give retailers, financial institutions and hotels opportunities to reward their best customers like never before. New loyalty solutions help track customers' spending trends, including when and how much they are spending. Targeted market...

As the systems that run the way we work and live become smarter, the workplace as we know it is undergoing dramatic and dynamic change. The challenge organizations face is embracing the rapid shifts in today's world for their own advantage rather than resisting them. In the face of this challenge, ...

Small projects, though often overlooked, can make up the bulk of the portfolio and are crucial to a company's success. They might not involve large sums of money, but the fact is that if managed improperly, these small projects can add up to some major costs in the long run. The good news is that ...

Aretha Franklin didn't intend it, but she offered a powerful business lesson when she sang "R.E.S.P.E.C.T -- find out what it means to me." Customer relationship management has evolved into customer experience management, and respect is the biggest part of providing an excellent customer experience....