Enterprise Apps

Adopting tech-based software platforms is crucial for solving supply chain issues. Yet, achieving transparency remains a challenge, especially for non-tech-savvy merchants and shippers.

It baffles me why the industry is so hung up on data, and Salesforce's Tableau conference was a prime example. Let's look at how the industry is positioning Tableau and products like it, usually focusing on the idea of data.

Oracle has waxed and waned over the years about the benefits accrued using an integrated suite of applications instead of opening up to a slew of best-of-breed apps. They're back now, peddling the idea of a unified suite in marketing.

We spoke with Unitea CEO Ketan Rahangdale about the intricacies and the impact of Web3 on marketing strategies and the role engage-to-earn plays in customer engagement.

Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as a new product category, intent data can be complex.

Calendly Routing is a new solution built to enable CX teams to instantly qualify, route, and schedule meetings with high-value leads and customers from their company's website. The cloud-based platform offers a new layer of the modern digital technology stack.

We spoke with Robert Brown from BDO Digital about customer analytics in retail sales. He noted that a fundamental notion about the role of technology this year is that it is critical to invest in e-commerce and digital marketing.

Attention retailers! Are your stores ready to get phygital? A successful phygital retail strategy blends the useful elements of the in-person customer experience into the digital sphere interchangeably.

Until now, retailers have relied heavily on SaaS offerings for their fulfillment systems. But research shows that many retailers are shifting away from this in favor of solutions they own. Why? To gain the flexibility for providing a better customer experience.

Need a last-minute corporate gift idea? Consider a branded e-gift. Distributing quality e-gifts to employees, partners, and prospects can help ease the stress of finding the perfect corporate gift over the holidays.

Building emotional loyalty with customers and employees might be the secret to long-term business success. One way a brand can measure emotional loyalty is to use tools such as customer analytics, which measures customer sentiment.

Spiraling inflation is increasing consumer demand for incentives wherever they shop. So, retailers take note: if you want shoppers to buy your wares, reward them for it.

Quantifying an opportunity to gain the ability to forecast and call a revenue number is largely the sales team's responsibility. But often, those forecasts are flawed.

CloudWorld was a show about the stack and infrastructure, from databases to cloud data centers, as well as the platforms. It was designed to say that Oracle has the goods to support global business with minimal technical debt.