Marketing

Broken corporate processes have been contributing to negative customer experiences, a recent survey suggests. One thousand employees in U.S. companies with a workforce of 500 or more who work on a computer or mobile device for more than five hours a day responded to the online survey conducted by Ni...

DataFox has launched Account Scoring, a new product to help businesses and financial firms find and prioritize optimum target clients. DataFox offers clients data on more than two million companies to help them prioritize existing prospect accounts, as well as discover new companies to add to their ...

Something very interesting is happening in the world of CRM blogs: CRM is becoming less and less of a subject. Oh, it's in there -- it's just being elbowed to the back of the stage by a whole host of other related disciplines and technologies. Customer experience, customer engagement and content mar...

Salesfusion has launched version 12 of its marketing automation solution. The company rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support "the easiest-to-use, most modern campaign creation tools available to marketers today," said Greg Vilines, VP of produc...

Demandbase has launched its Conversion Solution, adding AI-enabled intent data to its ABM platform, which already incorporates targeting and engagement solutions. The Conversion Solution sends sales teams relevant and actionable alerts and insights across multiple channels in real time when one of t...

BrightFunnel this week announced the integration of its BrightFunnel Revenue Intelligence Suite with Microsoft Dynamics. The integration will let enterprise B2B marketing teams analyze the impact of marketing investments on their companies' business, BrightFunnel said. They'll be able to accurately ...

Optimove has released a new version of its relationship marketing hub. Optimove 6.0 lets users automate targeted marketing campaigns for new visitors as precisely as they can for current customers, the company said. It combines Web analytics with look-alike data, machine learning, and AI from its re...

ShippingEasy has launched Automated Email Marketing as an addition to its customer management module. This new tool has a powerful rules engine that helps users increase sales, the company said. Among other things, it can set up a trigger to send an email to first-time buyers immediately after an or...

Accenture Interactive and SAP Hybris have partnered to create a new platform that will let users build and curate end-to-end contextual, personalized customer experiences -- from marketing, e-commerce and offline shopping to customer service and loyalty management. The joint platform will target B2C...

Bpm'online has introduced software update 7.11 for its intelligent customer relationship management and business process management platform, with more than 200 improvements designed to accelerate strategy execution. Among other features, it provides new machine learning capabilities and predictive ...

Social sales and marketing software provider Nimble and cloud services consultant NeoCloud on Thursday announced a partnership to deliver a simple, affordable contact management and CRM package for Microsoft Office 365 and GSuite users. NeoCloud has agreed to bundle Nimble CRM into all of its Office...

Insite Software's new InsiteCommerce Mobile App is the first fully configurable white label mobile app built for leading manufacturers and distributors, the company said. The app supports everyone involved in the B2B e-commerce experience, Insite said -- from customers to channel partners, to field ...

InsideView last week released InsideView Target with ABM, a tool for business-to-business companies that have implemented account-based marketing. It is a fully redesigned version of InsideView Target, with the addition of ABM workflows and other enhancements. "Companies who want to [succeed] with A...

Four Quadrant this week released its Marketing Automation Buyer's Checklist for companies seeking to purchase a B2B marketing automation platform, or MAP. The checklist has eight major categories for evaluation and more than 35 subcategories. It lists more than 100 questions buyers should ask to mak...