Marketing

Trying to get your hands around organizational change is a difficult challenge for most companies, but it is even more daunting when you are trying to identify the needs of employees that support multiple product lines and span numerous geographic locations. Today, Web-based surveys continue to tak...

Earlier this month, Aprimo released Marketing 7.5, a milestone for the company in many respects. It is the first release that incorporates Ensemble, a product acquired from DoubleClick, and it provides business-to-consumer campaign management capability for the first time. Marketing 7.5 is also the ...

A new start-up called Genius has introduced an on-demand application that combines Web analytics, marketing and sales functionality to help reps improve their tracking of prospect leads and respond to queries with tailored marketing pitches. Called SalesGenius, the software empowers users to capture...

With last year's successful IPO and two recent acquisitions, Unica has positioned itself to ride the next wave of marketing automation technology development: the emergence -- finally -- of enterprise marketing management. Analyst firms such as Gartner, AMR Research and Forrester have been predictin...

For years, marketers have shuddered at the realization that consumers are on to them. They've worried about saturation, about people ingesting so many advertisements and marketing messages on an average day that no one has a chance at standing out. Marketers have created a whole lexicon around the p...

Today's organizations increasingly experience the creep from the general tracking of customer contacts and responses by CRM to the general tracking of marketing activities and their returns by the CFO. Marketers have to look at the bigger picture, at their contribution to the entire enterprise, rat...