Marketing

What does marketing resource management mean to you? Does it mean the same thing to your coworker? Your competitor? The vendors who sell these solutions? The acronyms used to define the marketing automation space -- MRM, MOM, EMM, DAM, etc. -- have undeniably become so ambiguous that it's not unc...

More than half of all consumers say a negative online experience leads to online and offline abandonment. With the click of a mouse, a customer who has invested time and effort researching your products and services online, and who may have purchased something from your site or store in the past, wi...

Genius.com has released Genius Team -- a new edition of SalesGenius, the marketing and sales application it debuted last year. The new team application automates many of the tasks in SalesGenius and provides a venue for greater administrative control, according to Felicity Wohltman, vice president o...

Salestream Software has launched an upgraded version of its e-mail marketing add-in for Microsoft Outlook. PoliteMail 2.0 allows users to craft 1to1 marketing messages instead of generic e-mails. Its major selling point is that users don't have to leave Outlook to use PoliteMail. Additionally, the n...

The most common and least understood marketing barrier facing outsourcing service providers is the absence of a strong brand. Most brands associated with IT and IT-enabled services companies are chosen on the basis of criteria relevant to where outsourcing firms are based, rather than where they int...

Data analytics vendor Alterian announced Monday its acquisition of the contact optimization technology product Campaign Calculus 2.0 from The Customer Partnership. The product uses advanced algorithms to evaluate the financial impact of all of the possible permutations for contacting prospects acros...

More than one third of the Web analytics market will be upgrading, replacing or deploying systems in the next 12 months which will create new opportunities for application vendors, according to a report released Tuesday by Jupiter Research. A survey of executives found that 12 percent of respondents...

Amdocs has overhauled the functionality in its flagship CRM-billing suite with the release of Amdocs 7 on Tuesday. Providing telcos with support for new convergence technology and services is chief among the new capabilities in the application. The system does not exclude any providers or service of...

Selling products and services through multiple channels offers a number of "touch points" where information can be gathered from customers or potential customers. Most people in marketing clearly understand the importance of using this information to personalize communications with customers and per...

A recent national survey found that an overwhelming 83 percent of consumers would purchase more online if retailers provided more interactive and interesting sites. Consumers surveyed expressed interest in a wide variety of features that would improve their shopping experience, but what does creatin...

One of the benefits from the explosion of sales effectiveness solutions has been the effect on the marketing process. For too long, selling was regarded as a pseudo science while marketing was regarded as an art that needed to be tightly controlled to prevent waste. So it was no surprise to hear d...

SAS has upgraded its marketing automation and marketing optimization applications with new functionality. While not a point release, the upgrades are worth noting because of their inclusion -- for the first time -- of digital marketing. First though, to give the marketing automation and optimizatio...

SalesGene, a startup that worked a niche category of sales force automation called "marketing sales effectiveness," has renamed itself and repositioned its product in order to better serve its potential buyers. The firm is now called "Landslide Technologies," echoing the name of the firm's portal-li...

Google made its presence felt in the front office market in a big way this week when both Salesforce.com and NetSuite announced within hours of each other their embrace of Google AdWords as an integral part of their marketing solutions. To be sure, the AdWords platform by itself will not solve the...

Loyalty Lab, an on-demand CRM application for consumer brands, has introduced Loyalty 2.0, an upgraded product to help retailers and grocery stores incorporate e-commerce channels into their first-generation loyalty programs, and to better segment their customers. It is part of the summer 2006 relea...