Marketing

Happy New Year! Let's be counterintuitive for a moment, shall we? We're in a recession and we all know it. Traditionally (and sadly) in an economic downturn, when companies seek to lower their expenses, they cut their marketing budgets -- and why not? Marketing costs money, and if you believe your ...

For many e-tailers, online chat is a closer. Packaged and offered up to site visitors as a service, it provides an opportunity to close a sale when an uncertain customer wavers. Retailers were early adopters of this technology precisely because of the distinct return on investment, Conversive CEO Ro...

The economic downturn is top of mind for every organization. Pick up a newspaper or turn on the TV and it's hard to dismiss the facts: Recession looms and nobody knows when or how it will end. As a Research Director in the Customer Management Technology Group at the Aberdeen Group, I'm constantly ge...

Have you ever answered one of those "how was our service?" questionnaires to let somebody know you weren't happy with the experience you'd had, and then never heard anything back from the business that asked? Or maybe this holiday season your boss asked where the staff wanted to go for the office pa...

Saturday, Nov. 8, 6:15 p.m. The Wheaton, Md., Metrorail stop in greater Washington, D.C. I am meeting a friend at 7, and I'm later than I wanted to be getting to the Metro. Unfortunately, I'm a bit off my stride. I forgot to get dollar bills and now have to scrounge through my purse looking for eno...

For the second time since its acquisition of Siebel, Oracle is rolling out a major upgrade of the iconic on-premise suite. Version 8.1.1 has rehabbed many of its features -- as well as lavished a great deal of attention on the loyalty functions. The company is also introducing Oracle CRM Gadgets for...

As the economy continues to decline, retailers are fighting a fierce battle for a share of the consumer's wallet. Every customer counts, but the loyal customers are particularly valuable, especially when your competitor is just a click away. The Web gives consumers access to far more options than we...

Last year's online shopping season surpassed $29 billion in sales, up a full 20 percent from the previous holiday. More consumers did their shopping online than any holiday season before, due to the convenience and increasing popularity of the Internet as a way to get too many things done in too lit...

Cyber Monday, once considered the No. 1 shopping day for e-commerce and retail Web sites, has become the official kickoff to the holiday season and a key marketing event for the online community. As with any economic marker, it is vulnerable to credit crunches and significant financial tide changes....

As the advent of new customer-facing technologies such as social media platforms changes the way consumers gather information about a particular company's products or services, sales representatives are challenged to sell to a customer base that better understands the competitive landscape. As a res...

Microsoft announced an important update to Dynamics CRM this week in which it spiffed up its marketing capabilities. You can find the news details pretty easily out on the Web, but the details are less important to this piece. The fact that Microsoft delivered an update is the really interesting par...

"Smart" shopping carts have been around for a while, but until recently, they haven't managed to gain much traction. Now, some momentum is building, according to proponents of the computer-rigged market baskets that -- with a swipe of a card -- can flash an alert that a customer's favorite brand of ...

Two-year-old Demandbase has planted its own stake in the rapidly emerging next-gen lead generation and lead conversion space with the introduction this week of Demandbase. A Software as a Service platform, Demandbase Central consists of sales and marketing applications as well as a search, scoring a...

CRM is not just about tracking and recording names, addresses and standard constituent information. Today, organizations' online presences and peer-to-peer technologies are making it possible for politicians, businesses and non-profit organizations to get personal with their voters, customers and do...

Microsoft will be rolling out eight CRM "accelerators" for its Dynamics CRM product line in the second half of 2008. On the Javista blog, Microsoft's Reuben Krippner gives readers a thorough update on what they will offer customers. On the Microsoft Dynamics CRM Team Blog, he shares information for ...