Marketing

Adobe recently introduced version 5.4 of its Web Experience Management application, a collection of content and campaign management tools with mobile, social media and multichannel capabilities. It also offers tighter integration with Adobe Online Marketing Suite. The suite is based on the CQ5 conte...

Lyris has upgraded its on-premises version of its email marketing application, ListManager 11. This product is the counterpart to its cloud-based version -- a more robust application that includes such features as specific database support. There are four major upgrades to ListManager 11, noted Bren...

Beagle Research is exploring one of the few categories of online videos that thus far has escaped formal scrutiny: the marketing videos of software -- specifically, CRM companies. The research group has announced "The Beagle Short Tale Awards" for 2011. A panel of five industry experts rated about 1...

CDC Software has released a vertical application based on its Pivotal CRM 6.0 platform. The upgraded application, Home Building and Real Estate -- one of Pivotal's few nonfinancial verticals -- targets an important buying constituency for CDC, said Steve Lewkowitz, director of professional services ...

There are two types of behavioral analytics. The first kind is "aggregate" analytics. This is what you can see when pulling reports from an Omniture or Webtrends. It shows you things like how many impressions, how many pages viewed on your website, which pages are most popular, or even the path a pr...

Email marketing has been a mainstay marketing tool for 10 years or more. When social media's clout with consumers became apparent -- Facebook now has 500 million users and counting -- there was much talk about whether email marketing was even still relevant. Email marketing providers responded quick...

Companies spend a lot of money to drive traffic to their websites. Reactive live chat implementations, while highly beneficial, are similar to search engine optimization -- "the more impressions, the better." However, placing a live chat button on your website will not generate more traffic to your...

Among the many announcements that will no doubt be emanating from Salesforce.com's Dreamforce conference next week will be this: TreeHouse Interactive, a SaaS partner relationship management provider, will join AppExchange. When it does, it will provide the first independent PRM offering on the site...

In life and in business, the old saying "you never get a second chance to make a first impression" fundamentally could apply to everything -- except when it comes to display advertising. Remarketing has disproved that old adage time and time again by affording just that: a second chance to reinforc...

A lot went down at Oracle OpenWorld. Some very good reporting and analysis has come out of it all, and you can easily find it online if you wish. I was impressed with several things that Oracle did, including making strides in sales and marketing software and in introducing two new lines of comput...

I don't know how much Oracle spends on research and development each year. I know the biggest piece is being spent on CRM these days, something that warms my heart. The R&D number is in the billions of dollars, and though I cannot confirm it easily, the number seven seems about it. Judging by...

Exhibiting at traditional trade shows is one of the most common marketing tactics used by companies targeting the industrial and manufacturing marketplace. The opportunity for direct engagement with prospects, customers and other vendors who could be potential partners or customers is invaluable. An...

Social media's explosion over the last few years has had some obvious implications for CRM. At first, as in every new thing in CRM, the implications for sales were appreciated first, although they have yet to be fully realized. However, this time around, there are other forces at work -- namely, eco...

FACT: 80 percent of leads generated by marketing are never contacted by a sales person. What a frightening statistic, and what an enormous waste of time, money and resources. "The problem is not that marketing departments are delivering such high numbers of leads that follow-up is impossible. And ...

Consider the left hand of sales methodology and the right hand of digital strategy. It's 2010 and the two hands still do not know what the other is up to. Even with the most advanced of our clients, the digital strategy is focused on lead generation, awareness and a bevy of other activities aimed at...