Marketing

Predixion Software has introduced Predixion Insight 2.0, the latest version of its collaborative predictive analytics solution. The new release includes enterprise collaboration features, interactive visualizations and automated workflow capabilities, as well as an on-premises version of its predict...

Marketo is taking aim at the smaller end of the business community with Spark, a stripped-down version of its revenue performance management application. The new offering is an entirely separate product; however, there is a tight migration path between it and other products in the Marketo family, sa...

Facebook, check. Twitter, check. RSS feeds, absolutely. Mobile, heck yes. In short, email marketing and marketing automation vendor Silverpop has been steadily adding the social and mobile channels to its range of offerings. Now it is pulling the "check-in" channel into the mix with its acquisition ...

Let's be honest: Marketing has always been considered a little "soft" in the business world. That may be why CMOs have one of the shortest average tenures -- about two years -- of any corporate board member. Marketing's reputation comes from reporting on metrics like "impressions" and "brand awaren...

Marketing automation is not science. It is a badly coined term that describes the automation of push marketing. The name is often associated with a class of cloud software that helps marketing become more efficient and effective. Marketing automation is simply software waiting for someone to app...

Responsys has beefed up its email marketing, social media, mobile and channel marketing Interact suite with a retargeting application for display ads. Generally speaking, ad retargeting refers to the ad strategy of showing ads to consumers who may have visited a website, lingered over a product or t...

There is a lot of hype around marketing automation, and it's for good reason. An effective marketing automation strategy and implementation can help drive more qualified leads, and therefore increase revenues and decrease sales cycle times. But many organizations fall into the trap of believing all ...

At the biggest Salesforce.com event to date, Dreamforce '11, vendors had ample opportunities to strut their stuff. In fact, more than 46,000 people -- many of them very socially engaged -- registered this year. "In less than a decade, Dreamforce has become the largest conference in the enterprise so...

By this point in the evolution of e-commerce, most e-tailers know the benefits of live engagement. Website visitors are three times more likely to make a purchase when they have the support of a sales representative. Just as in brick-and-mortar stores, interacting with a knowledgeable person in real...

"Half of the marketing money you spend is wasted -- trouble is you don't know which half," said William Lever of Lever Bros. in 1885. With due respect to Mr. Lever, we know a significant portion of the wasted half is made up of opportunities qualified in an initial lead qualification initiative -- b...

As companies head out into the brave new post-recession world, the top two goals for marketers are organic revenue growth and margin growth. To help achieve these objectives, marketing budgets grew by an average of 4 percent for 2011. The crucial question, then, is this: How do CMOs invest that mar...

What would you do if 100 people visited your website tomorrow and each wanted a different variety of your company's solution? Would you take that information and develop 100 new and unique brochures? No, that would be cost- and time-prohibitive. Now imagine that you can track where website visitors ...

Aprimo has added integrated text messaging functionality to its Aprimo Marketing Studio On Demand application via a new mobile module. The new features allow users to launch SMS campaigns using segmentation, dialog and management functions similar to those found in applications designed to manage ma...

A year or so after it rolled out v.7.0, Sage CRM has updated its application with social media functionality, more interactivity, and tighter integration with email marketing, including a subscription-based service for managing email marketing campaigns. The latter, in particular, is of high value t...

LoopFuse has updated its marketing automation application with functionality that includes new integration for Web form hosting through the popular Wufoo, as well as more support for global users and tighter integration between the inbound marketing features and the CRM app. As always, the goal of t...