Analytics

There's a big difference between B2C and B2B analytics that no vendors seem to be addressing, and it involves the consumption model. I recently spoke with K.V. Rao, founder and chief strategy officer of Aviso, an analytics company focused on sales, and his unabashed opinion is that "if you're trying...

OpenMethods on Tuesday announced integration with Next Caller's Advanced Caller ID database. The integration will let contact centers on the Oracle Service Cloud use real-time contextual data for more than 500 million landline, mobile and VoIP numbers to personalize and simplify their agent and cust...

IDG has introduced Pipeline Activator, a global subscription-based service pinpointing verified projects and active sales prospects for those selling to enterprise IT. Pipeline Activator, the latest addition to IDG's ABM360 suite of account-based marketing services, provides sales and marketing team...

Salesforce CEO Marc Benioff invited a select group of press, analysts and customers to a fiscal year kickoff presentation overlooking San Francisco and environs. It was held on the 23rd floor of one building that the company monopolizes, just across Mission Street from another that it is building an...

Salesforce CEO Marc Benioff and IBM CEO Ginni Rometty on Monday announced a global strategic partnership to deliver joint solutions leveraging artificial intelligence. Einstein, the AI that powers Salesforce applications, will be connected seamlessly with IBM's Watson AI platform. The integration is...

Before there was experimental data to support various contentions, it made perfect sense to believe that the likes and endorsements posted to friends on social media would drive more business. After all, didn't we all subscribe to the idea that a disgruntled customer would tell many more people abou...

How many times have we been lulled into complacency over getting a project or a product done but not necessarily well received, because it was someone else's gig? This is a great reminder that the job isn't done simply because we produce something and shove it out the door. It's also a cue to pay cl...

SaaS solutions firm Gong has released the findings of a study on sales phone conversations, including an analysis of gender speaking patterns. Women delivered slightly longer sales monologues, averaging about 9-12 seconds longer than those their male counterparts gave, but men generally spoke faster...

Had a hard time hiring sales talent lately? You aren't alone. And guess what? It's only going to get worse! There are a lot of headwinds confronting sales recruiters these days. Among the strongest: The number of sales jobs is projected to grow 18.8 percent between 2010 and 2020, so you're facing st...

There's something to be said for consistency. Baseball Hall-of-Famer Tony Gwynn hit over .300 19 years in a row. The swallows have returned to Mission San Juan Capistrano every year since 1812. Richard Belzer played Detective John Munch in nine different television series over 23 years. Doing things...

At OpenWorld, Oracle jumped into the AI and machine learning space for its CX products, aka CRM, and other applications, like HCM, with an interesting difference -- a huge data store to help educate the algorithms that work for you. Machine learning depends on data about prior situations that the le...

Clarabridge, which offers SaaS and on-premises software products designed to help companies improve their customer experience management, on Tuesday announced a full-service solution for retail banking. Clarabridge's solutions use sentiment and text analytics to enable automatic collection, categori...

"Traditional demand-based, lead-based marketing is like fishing with a net," said Engagio CEO Jon Miller. "You run campaigns and marketing programs, and stuff comes out the other end. What the account-based world is all about is that you have a list of names, but you don't wait around to see if thos...

"One of the interesting things about CRM and marketing automation is that most of these systems have poor data quality," said Radius CEO Darian Shirazi. "Typically, customers buy data lists or get inbound leads, and the information associated with those accounts, opportunities and leads ends up deca...