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A recent national survey found that an overwhelming 83 percent of consumers would purchase more online if retailers provided more interactive and interesting sites. Consumers surveyed expressed interest in a wide variety of features that would improve their shopping experience, but what does creatin...
One of the benefits from the explosion of sales effectiveness solutions has been the effect on the marketing process. For too long, selling was regarded as a pseudo science while marketing was regarded as an art that needed to be tightly controlled to prevent waste. So it was no surprise to hear d...
Measuring a Web site's performance isn't what it used to be. Site operators are increasingly turning to outside sources for the components of their Web pages. That can muddy the metrics for companies trying to get a handle on how their sites are really performing. Gomez Inc., though, believes it has...
Digital dashboards for the corporate world usually employ the typical "green light, yellow light, red light" motif, giving you an at-a-glance view of the company's bottom line (except, of course, for the color-blind -- like myself). However, the Holy Grail for metric gazers is not where the busines...
A survey of online banking illustrates how banks can cement brand loyalty and even increase market share through a thoughtful redesign of their online channel. The survey was one of three extensive research studies released by Keynote Competitive Research, measuring the performance and competitive ...
What should companies do -- and what should they refrain from doing -- when reacting to blog postings about their products or services? Robert Cox, president of the New York-based Media Bloggers Association and a consultant to consumer packaged goods companies, has very specific ideas on the subject...
ATG has announced that it will acquire e-commerce best-of-breed vendor eStara in a US$48.3 million cash-and-stock transaction that will increase ATG's market share and bring new niche functionality under its umbrella. eStara specializes in click-to-call technology -- an online e-commerce tool that l...
I spent part of last week at a user group meeting high in the Rockies, the RightNow Summit. The term "summit" is not only figurative -- it's literal. The company is headquartered in Bozeman, Mont., another high spot on the continent, and it seems to select meeting locations near the tree line to b...
As if the airlines haven't had enough challenges since Sept. 11, 2001, British authorities were compelled to introduce a new one at the beginning of August. In addition to weathering economic downturns, volatile bankruptcies and merger flirtations, airlines now must comply with new carry-on restrict...
I had my annual meeting with my friends at Walker Information the other day when they were in Boston talking about their latest report. I have written about Walker before, and it gives me pleasure to do so again -- and to point out that I have no business relationship with them; I just like what th...
Companies that seek to automate the customer service process to cut costs often alienate customers instead, as Part 1 of this two-part series reveals. Some companies, though, are finding ways to incorporate informed, personal interactions into their customer service programs, and are treating every...
"Your call is important to us. Please hold." "We've automated our phone system for your convenience." "Our agents are busy helping other customers." As consumers, we are all too familiar with these rote statements that are somehow supposed to make us feel all warm and fuzzy while we cool our hee...
American consumers would rather have to deal with a rude or condescending customer service agent on the phone than one who speaks with a foreign accent, according to a survey released earlier this year. The survey seemed to indicate that the arguments against outsourcing of certain operations -- fro...
Online surveys are becoming more popular and easier to use, and while their ability to find out exactly what customers want promises a goldmine for CRM, their real potential is not always tapped. "There's a lot more work that needs to be done by the organization than simply ask the questions and loo...
One of the most advanced communication hubs in the world crashed unexpectedly in Seattle on Sunday afternoon, July 30, 2006, due to a string of malfunctions in the facility's electrical power system. The facility, called Fisher Plaza, is billed as one of the most secure data centers and telecommuni...