Customer Service

ANALYSIS

One Step Forward, Two Steps Back

Microsoft announced an important update to Dynamics CRM this week in which it spiffed up its marketing capabilities. You can find the news details pretty easily out on the Web, but the details are less important to this piece. The fact that Microsoft delivered an update is the really interesting par...

Sprint Nextel is making a big push to help customers understand their phones, creating a formal program to make store employees available to explain their products and set them up for buyers. The campaign to be announced Tuesday is the first official program for in-person help by a cell carrier, but...

"Smart" shopping carts have been around for a while, but until recently, they haven't managed to gain much traction. Now, some momentum is building, according to proponents of the computer-rigged market baskets that -- with a swipe of a card -- can flash an alert that a customer's favorite brand of ...

With the release of its August '08 version, RightNow Technologies continues to shift both its platform and its lineup of products and features to Web 2.0. This latest upgrade includes a customer portal that offers widgets, video, forums and blogs. Its studio development environment now allows users ...

CEOs across companies and industries have become focused in 2008 on the critical role that customer experience plays in keeping their companies competitive and driving profitability. These same CEOs are challenging their CMOs to move beyond CRM to Customer Experience Management, which takes an outsi...

CRM BLOG SAFARI

The Customer Loyalty Myth

Do loyal customers translate into steady sales or profits? Intuitively, the answer should be yes -- and indeed, customer loyalty is a significant metric by which companies rate their performance. However, there a few problems with the concept of customer loyalty and a corporate strategy to develop i...

It's not easy to find something to like about air travel these days -- the industry, after all, has the lowest customer satisfaction ratings in the economy -- but Gail Bower, president of Bower & Co. Consulting, has: the self-service kiosks that just about every airline now uses to handle automa...

NetSuite has added new features to its NetSuite CRM+ flagship product, focusing on building new and tweaking existing marketing automation and knowledge management workflows for customer support and service. NetSuite also announced support for Firefox 3, the latest version of the Web browser from th...

Never before has the voice of the customer been so loud. And never before have companies been so keen to not only pay close attention to the wants, likes, experiences, preferences, opinions, suggestions and complaints of customers, but to carefully analyze and act upon the information in a systemati...

CRM BLOG SAFARI

Microsoft Plugs Dynamics, Cloud Services

Microsoft held its Worldwide Partner Conference last week, and Sonoma Partners' Mike Snyder summed up the event's highlights. "Once again, Microsoft CRM was a featured product at the conference! Microsoft sells thousands of products, but CRM gets plenty of attention," he wrote. "During the opening k...

ANALYSIS

Creating a Stronger Customer Link

Despite progress made against key warranty chain improvement initiatives, service and warranty management executives still wrestle with post-sale customer satisfaction issues and escalating warranty costs. These executives are revising business processes and adopting technology solutions to better m...

You're the manager of a Hilton Garden Inn, and it's the height of family vacation season. The lobby is abuzz with kids toting skateboards and moms pushing strollers; your front desk agents are overloaded with check-ins. In the middle of all this, a harried business traveler calls to the front desk f...

CRM BLOG SAFARI

Up in the Clouds

The Google-Salesforce.com partnership grows ever more intertwined. The latest development occurred Monday when Salesforce.com released a Google Data client library for the Force.com platform that provides access to the full suite of Google Data APIs using Apex code, allowing developers to integrate ...

The Internet has seen massive adoption. Online retailing has continued to dramatically build its customer base and more and more companies are sending their offline customers to the Internet for service and support. To service both these old and new customers, the Internet has already had an abundan...

CRM BLOG SAFARI

Customer Bloggers Pumping Up the Volume

As we've said here before, blogs have been an excellent leveler of the playing field for consumers. Had a poor customer service experience or are just feeling aggrieved with a service provider? Complain to management, yes, but then blog about it. While such posts are generally considered to be the r...

CRM Buyer Channels