Customer Experience

The contact center uses familiar benchmarks to determine if a call, chat or email is successful or not. Call metrics such as net promoter score, handle time, and amount of silence are correlated with positive or negative outcomes. However, insights from speech analytics technology prove that these m...

Technology has enabled and empowered today's customers and as a result, they are totally in control of the sales process. This means that the quality of the customer experience is a determining factor in whether a sales organization succeeds or fails. Consider, for instance, that more than half of c...

I've been spending time this summer barnstorming Barnes & Noble bookstores in New England signing copies of my book on repairing climate change, The Age of Sustainability. These were my first visits to bookstores as a seller, not a customer -- and I previously hadn't visited a store in a while.

E-commerce checkout platform vendor Bolt has raised $68 million to help it increase its engineering team, invest in additional enterprise functionality, partner with best-in-breed e-commerce platforms, and build and expand advanced features and functionality. Bolt's platform combines checkout, payme...

Selling on Amazon can be an extremely profitable business all on its own. Third-party sellers like small business owners and authors on Amazon's marketplace account for 58 percent of gross merchandise volume. This growing space provides a huge opportunity for entrepreneurs to make a massive profit.

The definition of "baggage" varies depending on whom you ask. For instance, a travel agent or a road-weary businessperson will describe a container used to carry personal belongings on a trip. A therapist might describe emotions from previous relationships that hamper a person's ability to have a he...

The most successful brands today are those that have created engaged audiences and an exceptional customer experience. They have managed to humanize the most unsentimental of buying processes, and somehow made it look easy. Providing a world class customer experience is so profitable that Gartner ha...

The future is headless. As the world of commerce continues to mature, today's most successful retailers have one thing in common: They're getting better and better at meeting their customers whenever, wherever, and however they want to shop. Whether they're in a brick-and-mortar store, or using a de...

Walmart has a new weapon in the grocery delivery wars against other top e-commerce rivals. Walmart online shoppers can subscribe to a $98-per-year "Delivery Unlimited" plan that aims to siphon customers from Amazon's Whole Foods and Target's home delivery programs. Online grocery shopping is growing...

A personalized shopping experience gives e-commerce sites an edge, and businesses have been seeking new ways to make their customers feel welcome. "Every business should make their customers feel like they are the most important customer in the world," said Rob Maille, head of strategy and customer ...

It's easy to understand why so many retail organizations have moved their infrastructure to the cloud. Cloud-based architecture allows provisioning nearly infinite compute instances on-demand in minutes. There is no need for upfront licensing or infrastructure costs, meaning a faster ROI can usually...

I sometimes think personalization is the best thing that happened to humankind in terms of marketing. As a consumer, I love getting suggestions on what to buy, especially when it's exactly what I need. Sometimes I feel as though I'm under constant surveillance, however, so I turn on my ad blockers, ...

Recent events have led to many people learning about a long-understood rhetorical tactic called "Gish galloping." Named after creationist Duane Gish, it is the technique of confronting an opponent with a rapid-fire series of arguments -- including half-truths, misrepresentations and outright lies. C...

I am a reluctant Costco shopper. My wife is one of the many customers who really love the chain. Me... not so much. Seriously -- someone should wake up Costco's top officials to the need to focus on their customers. After all, it's the customers who make Costco successful. When my family owned lots ...