Customer Data

Enterprises expend considerable effort to understand their customers and provide a superior experience and enhanced services to them, but still they see an enormous difference between their understanding of customers' requirements and their customers' actual expectations. This difference might be du...

This fall has not been kind to T-Mobile. First, the mobile operator had to account for mountains of lost data that Sidekick customers had stored on the infrastructure of Danger, the Microsoft-owned company that developed the Sidekick device. Then there was the nationwide service outage for millions ...

With the proliferation of smartphones and similar handheld devices, it only makes sense that data -- especially customer data -- is following these devices into the field. The scenarios in which sales and field service people can use the data collected by CRM are many and, in a lot of cases, obvious...

Dell and Salesforce.com have added another tie that binds -- a service offering Salesforce.com's flagship CRM applications to Dell's SMB customers. Data integration and quality control are among the value-add features Dell is bringing to the table through its integration services division. This ini...

Companies are now in the third stage of "economic downturn syndrome." Having passed through Panic and Denial, they're firmly in Acceptance. Panicky knee-jerk responses such as cost-cutting, layoffs, tightening budgets and resources are a thing of the past. Most companies have had a quick breather an...

With consumers' inboxes perpetually filled with clutter, marketers are challenged to find new ways to break through with valuable, targeted messages that their customers actually want to open. The secret could lie in a largely untapped vehicle: transactional emails. The historical open rates of tra...

Software as a Service CRM implementations require more than just SaaS to succeed. SaaS customer relationship management must be integrated with other applications and data sources. The goal of SaaS CRM integration is an integrated view of customer data, which unlocks its inherent value and increase...

A computer company's research team puts their latest video up on Facebook rather than presenting it during a technical conference. A video game developer turns to Twitter to first break the news of a new release to the masses. A salesperson stays in touch with all professional relationships -- colle...

It should come as no surprise that Maurice Ramirez -- an emergency room attending physician with Florida Hospital's Flagler division -- is in favor of widespread adoption of automated personal health records, or PHRs. Ramirez was once chief medical officer for a company that was developing such an a...

It may be as sexy as grandma's underpants, but data is the foundation upon which everything else is layered. Without the right support underneath, the fat will roll over your margins, creating an unsightly, unseemly, unprofitable business bulge. "While it sounds a little boring, managing data as the...

The holiday season has come to signify not only a time of celebration among family and friends -- it's also usually a period of joy for retailers. This year, however, the lagging economy threatens to dampen everyone's holiday spirit, and retailers who depend on a large holiday season sales boost sho...

In today's challenging economy and ultra-competitive marketplace, businesses simply can't afford customer churn; retention, engagement and overall experience are more important than ever. That's why business leaders are increasingly adopting and integrating the latest customer relationship managemen...

Despite how quickly social networking is becoming integrated in enterprises, it still isn't scaling to meet the most complex problems faced today. The well-known success stories of customer service being made more accountable and responsive are emanating out of how @ComCastCares, @JetBlue, @Southwes...

Cyber Monday, once considered the No. 1 shopping day for e-commerce and retail Web sites, has become the official kickoff to the holiday season and a key marketing event for the online community. As with any economic marker, it is vulnerable to credit crunches and significant financial tide changes....