Customer Data

I've been at OpenWorld for two days as I file this, but so far I have little CRM-oriented material. CRM really kicks in on Wednesday when the company focuses on CX -- or customer experience -- the moniker that Oracle has given to much of its CRM focus. CX is good for what Oracle is about and some of...

There's a great chase scene in Minority Report when Tom Cruise, having been identified as a future murderer, is making his escape through a futuristic mall. He's trying to keep a low profile. Unfortunately, the advertising billboards start crying out to him, vying for his attention and blowing his c...

Every time people post an update, "like" a page, or otherwise engage with social media, their movements are tracked, followed and recorded. For businesses, this data is a gold mine of information about consumer thinking, preferences and opinions. "Businesses should view social media as a treasure tr...

Driving revenue performance and applying data in order to influence/generate buying behavior throughout the customer life cycle is not new -- it's an ongoing goal. Real-time marketing, which relies on capturing data in real time, improves revenue performance and is the optimal way to drive 1:1 custo...

When it comes to technologies that provide the foundation for customer experience management, there is no shortage of options. The marketplace today is deluged with platforms, including self-service solutions that offer multimodal and open response survey vehicles for soliciting customer feedback ac...

Customer Relationship Metrics has launched Text BI, its latest offering in its suite of managed analytics solutions. Text BI enables companies to take unstructured text-based data from surveys, emails, social media, CRM systems and other applications, and organize it into a format that makes it easi...

The top 10 trends in CRM was the topic of the lead-off talk by analysts Gene Alvarez and Ed Thompson at Gartner's Customer 360 Summit last week. Most of the items were evergreens that are fixtures when such trend lists are drawn up, but there were two that caught my eye, if only because of their jux...

M5 Networks has partnered with InsightSquared to create a solution that will allow customers to manage data generated from M5, along with data from other systems, in InsightSquared's business intelligence product. The solution will help customers manage data from their business phone system and othe...

FirstRain, an analytics software company that provides personalized, real-time customer intelligence to sales and marketing professionals, has announced the launch of the first Enterprise Customer Intelligence System. The system delivers targeted customer, prospect and industry intelligence directly...

Marketers are embracing the need for customer intelligence to provide actionable insight to optimize revenue. But how do you get started? Treating what you have today as actionable insight enables marketers to think about using their existing data as customer intelligence, learn from it, and then in...

Customer interaction analytics specialist Nexidia has announced a new integration partnership with Teleopti, a provider of strategic workforce management solutions. The aim of the partnership is to enhance agent performance management by linking Nexidia's performance measuring applications with Tele...

Salesforce.com kicked off its 9th Dreamforce conference with a slew of new features, services and products, as well as an offering that represents a surprising shift for the cloud-evangelizing company: the ability to store data on premises for security-conscious companies. Although lost somewhat ami...

For more than 15 years -- since the dawn of the Internet, really -- display advertising has held promise, but it has often underperformed with boring, static banner ads whose value diminished greatly as consumers became trained to ignore them. Today, innovative technologies are pumping new life into...

As companies head out into the brave new post-recession world, the top two goals for marketers are organic revenue growth and margin growth. To help achieve these objectives, marketing budgets grew by an average of 4 percent for 2011. The crucial question, then, is this: How do CMOs invest that mar...

The online shopping cart has become as much of a wish list as anything, giving consumers a place to store, compare, consider and dream about potential purchases. E-tailers, however, would like to see those potential purchases become actual ones, and they're coming up with increasingly sophisticated ...