Vendors

Apple's iPhone may frequently be viewed as the leader in the smartphone category, but it's actually two Samsung devices that got the highest scores in a recent smartphone customer satisfaction study from American Customer Satisfaction Index. Specifically, Samsung's Galaxy S III and Galaxy Note II ti...

It can be difficult enough to market to consumers through one channel, but trying to work across channels compounds that difficulty considerably. Enter Experian Marketing Services, which recently upgraded its cross-channel marketing platform with several new features. Experian regularly updates its ...

Sage Summit, held in Washington, D.C., this week, was a more upbeat event than it has been over the last two years. During that interval, the company has had the thankless task of telling its customers and partners that it was making big changes and that things would be better. The news was not alwa...

When Cirruspath wanted to update its Cirrus Insight Gmail extension for Salesforce.com, it asked clients to draw it a picture. The result is what it calls a complete redesign that integrates lead tracking through Salesforce.com seamlessly into Gmail. First and foremost among the features in the new ...

In a move that surprised me, Amazon last week announced that it was lowering its fees for on-demand infrastructure by as much as 80 percent. Should we be rejoicing, or is this a sign that something is amiss? Back around the turn of the century, something similar happened in at least two situations.

ClearSlide has already released several mobile apps targeting salespeople on the road, and recently it rolled out another key piece of its platform in mobile form. Dubbed "Connect," the new app for iOS gives users mobile access to marketing and sales collateral stored in the cloud, such as presentat...

I think I have used this title before, but this is in a whole different context. Also, this is a short piece because I know you are likely out contributing to the leisure economy as you should be. This will be here when you get back. I couldn't help but make one more comment on the Oracle-Salesforce...

Microsoft on Tuesday morning unveiled the latest iteration of its Microsoft Dynamics CRM software complete with enhancements including Skype, Yammer and Lync integration as well as extended availability of MarketingPilot. Due for widespread release this fall, the software will also bring long-await...

In an effort to build its cross-channel marketing capabilities, Adobe on Thursday announced that it will acquire Neolane, a provider of cross-channel campaign management technology, in a $600 million cash deal. Neolane integrates online and offline marketing data from across an enterprise, performin...

Sugar CRM took its annual customer and partner show on the road this week and brought what had been a Bay Area extravaganza to the Big Apple -- the better to attract a sizable population of customers and partners from Europe and other points beyond North America. It seems to have worked, because eve...

SugarCRM and Colosa are getting set to debut a new Sugar module based on a visual tool that lets users design business process workflows inside SugarCRM. They'll be able to control the way tasks get routed; track how long it takes to complete; and control which screens get displayed and their order....

Marketing automation company Marketo filed paperwork with the SEC on Tuesday to launch an initial public offering valued at $75 million. The company has not yet proposed a stock price. It does say in the filing that it is considered an "emerging growth company," and it plans to list on Nasdaq under ...

Could we have a moment of sustained loud noise for all of the companies that form the various ecosystems around major product lines? I mean it. The ecosystem -- and maybe not even social -- is the story of the last five years. While many of us have been running around like Chicken Little talking up ...

Demandbase has incorporated a new filter in its Demandbase Company-Targeted Advertising platform. The filter, called "Technology Targeting," lets users target and personalize display ads based on the technology they use. In other words, users can now include the specific criteria of 'technologies us...

The devil is in the details, the saying goes. When it comes to B2B selling, the dollars are also in the details. That's something I learned many years ago while writing about the reseller channel. Back in 2000, the Internet caused significant disruptions of traditional reseller relationships, becaus...