Products

Marketo upgrades or somehow tweaks its revenue performance management application roughly every other month, but its latest release is special. Specifically, many of the features included in this release have been more than a year in the making, said Gaurav Kotak, senior director of product marketin...

Business Process Management provider AuraPortal has added a new module to its product lineup -- Marketing Campaigns, or MC. It is based on template-oriented pattern processes -- as all of AuraPortal's applications are -- which means it can be easily tailored by end-users. MC is able to follow up on ...

I've written several CRM Buyer Guides in the last four years, and the buying process I recommend hasn't really changed much. Unlike people who leap into the technology right at the outset, I always advocate a period of self-assessment for the company -- in other words, a thorough internal examinatio...

Aplicor rolled out Cloud Suite 7 last month -- the latest update to its flagship suite -- with some significant changes. One, the user interface, backed by new Microsoft Silverlight technology, is now completely customizable depending on the end-user's needs. Two, it has completely integrated the CR...

The Kaden Group has launched a new social CRM application, PartnerOption.com. The startup is hoping to carve out a niche by targeting small businesses with a product that combines free CRM functionality -- for now -- with an organized, easily portable business social network focusing on sales leads,...

To meet the growing demand for social CRM, RightNow positions itself as a provider of "customer experience management" solutions, a term the company prefers to use, said John Kembel, vice president of social solutions. "That's a bit more customer-focused." RightNow CX, the customer experience suite,...

ListenLogic is moving into the social CRM sphere after building expertise with its two related offerings: a reputation management application that helps corporations identify threats before they reach crisis proportions, and a social market research and listening product. "These were the jumping-off...

The shift from traditional CRM to social media is creating a new paradigm for customer interaction, and Salesforce.com offers cloud-based solutions to help companies meet this new challenge, Scott Holden, senior director of product marketing at Salesforce.com, told CRM Buyer. One of the biggest ch...

CoTweet, a social media management application that ExactTarget developed when it realized that email marketing recipients often continue a conversation about a brand in social marketing venues, now has stronger integration for CRM legacy systems. The company recently unveiled new extensions that al...

With its social software platform Mzinga OmniSocial, Mzinga's goal is to deliver a role-based application with CRM capability that a company can then repurpose to collect information from its customers. Rather than concentrating on traditional CRM, Mzinga focuses on the enterprise network side to he...

eGain recently introduced a multidimensional search function to its knowledge agent and its self-service product lines. In essence, it is two sides of the same coin in that it provides the same functionality to both the agent desktop and the computer screen that a customer uses when searching for a...

The Lithium Social Customer Suite is designed to help companies identify and manage a group of dedicated customers using social media channels. Referring to these types of social customers as "superfans," Lithium helps companies turn them into advocates for their products and services. With the adve...

CDC Software has upgraded its sales module, Pivotal Sales Force Automation, with enhancements that the company developed by borrowing from the best practices it observed in its clients, said Ehab Samy, director of product management for CRM applications. In addition, it rolled out these upgrades th...

Fast-growing Jive Software offers businesses an extensible social business solution that integrates social networking, collaboration software, community software and social media monitoring across the entire enterprise. The company recently bolstered its board of directors with a number of executive...

In yet another step binding it closer to IBM, SugarCRM has acquired iExtensions, the CRM solution for Lotus Notes. A big part of our business is international," SugarCRM CEO Larry Augustin announced to an audience of analysts and reporters at SugarCon in San Francisco on Monday. "Quite a number of o...