Products

Radian6 Social Marketing Cloud has been released -- it's the first Radian6 product to come to market after the company's acquisition by Salesforce.com earlier this year. It is also the first product in which Salesforce.com's functionality has been tightly embedded in the Radian6 feature set, althoug...

SugarCRM, an open source CRM provider, has released 6.3, a new version of its flagship product line. It has also upped the ante in the cloud wars by partnering with IBM on its SmartCloud platform. The upshot, said CMO Nick Halsey, is a CRM app more than able to go head to head with long-established ...

LeadLife Solutions has released a second-generation marketing automation product that combines a Web 2.0 user interface with a visual campaign builder designed to make marketing automation easier for companies. The new solution provides an easy-to-use alternative to complex marketing automation offe...

SAP has updated SAP Business One, rolling out its 8.82 iteration for both the on-premises and hosted versions. A point release, the upgrade cannot be said to be a major leap forward in terms of functionality, but it does offer solid enhancements to the application's bread-and-butter feature set, as ...

Salesforce.com has a developed a new tool for companies to help them develop and publish Web pages and landing pages specifically for marketing campaigns. The tool, called "Siteforce," is built on the Force.com platform. It focuses specifically on new technologies that legacy content management syst...

Microsoft is rolling out a service update for Microsoft Dynamics CRM Online for both the partner-hosted and on-premises deployments. The update includes its promised "Activity Feeds," as well as administrative enhancements and stepped-up disaster recovery practices. Microsoft has put Dynamics CRM on...

Marketo is taking aim at the smaller end of the business community with Spark, a stripped-down version of its revenue performance management application. The new offering is an entirely separate product; however, there is a tight migration path between it and other products in the Marketo family, sa...

Facebook, check. Twitter, check. RSS feeds, absolutely. Mobile, heck yes. In short, email marketing and marketing automation vendor Silverpop has been steadily adding the social and mobile channels to its range of offerings. Now it is pulling the "check-in" channel into the mix with its acquisition ...

Yesware has gone to market with a new cloud-based email productivity application that is based on the simplest of concepts: Salespeople hate to waste time inputting data into their CRM systems. However, companies need that data salespeople hate to bother with. Ergo, a system that automatically input...

StayinFront has been offering users mobile functionality for 10 years. However, its apps were not optimized for the latest generation of mobile devices, Ken Arbadji, vice president of North American sales, is quick to acknowledge -- such as the iPhone, iPad and Google Android devices. So, earlier th...

Responsys has beefed up its email marketing, social media, mobile and channel marketing Interact suite with a retargeting application for display ads. Generally speaking, ad retargeting refers to the ad strategy of showing ads to consumers who may have visited a website, lingered over a product or t...

The majority of salesforce automation software that is on the market and designed for small and medium-sized businesses has never fully felt quite right to users -- or for that matter, to JustEnough CEO Malcolm Buxton. "Many of those packages were designed from the larger corporate point of view, ev...

I worked on an exercise in messaging for a CRM vendor this week, and it was both entertaining and frustrating at times. It was entertaining to hear smart people offer clever takes on what they do (and, perhaps more colorfully, what their competition does), but it was frustrating to realize that the ...

Shortly before Salesforce.com's Dreamforce conference kicked off this year, with its accompanying slew of new offers and products, Microsoft Dynamics CRM played a little offense: The company rolled out a "Cloud CRM for Less" offer, which grants $150 in cash per user seat to any customer that switche...

Salesforce.com has been front and center the past couple of weeks, revving up for its Dreamforce '11 cloud computing industry event, running Aug. 30 to Sept. 2 at the Moscone Center in San Francisco. Dreamforce is expected to draw more than 40,000 registered attendees and showcase 1,000 solutions ...