Products

When Yardi CRM launched in the fall of 2010, it was targeting what it saw as a lack of industry-specific CRM within the commercial real estate broker industry. While standalone CRM applications -- even lightweight ones that reside in the cloud -- can work wonders for small and medium-sized businesse...

When Mary-Jane Mehlenbacher left the corporate world to have her daughter, she didn't realize she would be leaving behind network marketing software that worked. Mehlenbacher had decided to form her own home-based network marketing company but couldn't find an appropriate CRM software application th...

New mobility and security features are among the areas of focus in Avaya's latest iteration of Avaya IP Office 8.1, its unified communications platform for small and mid-sized enterprises. The company also built out the scale of the application; it is now able to serve 1,000 users in a single locati...

Kana plans to build out its customer service experience management bona fides with its recent acquisition of contact center provider Ciboodle from the Sword Group. The point of the acquisition is to weave together Ciboodle's chief strengths -- its process-based customer contact management platform,...

Votigo has debuted a full-fledged social marketing suite that builds around its original core functionality of social promotions. The 6-year-old company is offering a price point that is reasonable for small and medium-sized businesses, as well as functionality that can scale to enterprise level fai...

The List, a provider of lead generation software for media buyers and marketers, is adding CRM functionality to its line of services. This new feature set joins other new functions the company is building into its core product, such as integration with Moat.com, and a global media content database.

Marketing automation provider Act-On Software has added a unique feature to its product lineup that allows users to track, compare, and then take action on what is being said online and in social media about their company or executives. Act-On Insight lets users benchmark and track these mentions, a...

Avaya has added new products and enhanced existing ones in its Customer Experience Interaction Management portfolio. The overarching goal of the changes was to allow users to reach out to customers via any channel the customers chose -- for example, mobile application, social media or phone. Such ac...

A year ago, Nimble CRM launched with a simple idea: If one application could bring together a contact's social media profile, online comments, company information and other relevant data, the sales and marketing process would be much easier. The hardest part -- bringing in social media conversations...

Several months ago Constant Contact became aware that much of its customer base was intrigued by the daily deal model. However, it also noticed that once those companies actually tried out the model, their enthusiasm for it diminished considerably. "Daily deals just don't work for a lot of companies...

BPM provider Pegasystems has taken its various sales-related applications and vertical offerings in the category and created a comprehensive sales force automation application it is calling "Pega Sales Force Automation." This offering follows a marketing application that Pega built in a similar fash...

By now, it has been drilled into most marketers' heads: Social media is all about conversation -- a two-way conversation. Oftentimes, the conversation entails responding to customers' comments, requests or complaints. From the customer's perspective, it almost certainly means offers of discounts and...

Ntractive, the developer of Elements CRM, a cloud-based CRM app for Macs only, has expanded its product line to include the iPad and iPhone. Ntractive is taking a different approach from other CRM vendors that have pushed their applications onto these devices, said CEO Justin Bartak. "We basically r...

Last month, open source CRM provider Zurmo released a beta version of a new app that staked out new ground in this mature software category: The app was built with gamification techniques and a game-oriented user interface in the hope of spurring user adoption. "It is a direction that is a bit contr...

Salesforce.com is adding more functionality to its Chatter tool -- in this case, real-time communication capabilities. The two new features soon to be available are Chatter Messenger and Chatter Screensharing. Chatter Messenger is an instant messaging application to be used within the Chatter applic...