Products

It has been a busy three years for Bonitasoft. Since its launch, the company has: 1) commercialized its open source business process management technology, which it created out of the Bonita Project in the mid-2000s; 2) pulled in $28 million in venture funding; and 3) attracted some 600 customers, i...

BigContacts has unveiled a new iteration of its CRM application. BigContacts 2.0 is a full-featured CRM suite "that is couched in a simple and easy-to-use format," said founder and CEO Bob Walton. That is a point of pride for the company. "We have taken the pillars of what a CRM system needs and mad...

INSIGHTS

Siebel at 20

Siebel saved my life. Not really but sort of. By the early 1990s, I had been selling software for what seemed like a lifetime and dealing with the typical frustrations of life in sales. There weren't enough leads, and there was always more work to do than you could squeeze into a day. I kept records...

The case for mobile CRM is an easy one to make. Smartphones are now ubiquitous, and the way most people work requires 24-7 accessibility. Not being tethered to a desktop to access customer records is also a plus, if not an outright necessity in some cases. However, as we discussed in part 1 of this ...

Mobile CRM is well entrenched in the sales and marketing spaces -- perhaps too entrenched in some cases. However, the third tier of traditional CRM -- service -- has barely been breached by mobile technologies. Some headway has been made, but for the most part it has been in fits and starts. Only a ...

InsideView earlier this month debuted a new marketing offering housed on its InsideView CRM Intelligence Platform. "One of our working premises is that even with the massive amount of spending companies do on CRM automation, the products still do not fully address the needs of understanding the cust...

CRM Buyer Channels