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ShippingEasy has launched Automated Email Marketing as an addition to its customer management module. This new tool has a powerful rules engine that helps users increase sales, the company said. Among other things, it can set up a trigger to send an email to first-time buyers immediately after an or...
There will be little New Year's Eve celebrating but perhaps a lot of morning-after hangovers for U.S. businesses that haven't begun preparing for ASC 606, the Financial Accounting Standards Board's new rules about revenue recognition. They are set to go into effect on Jan. 1, 2018. The change is har...
Tushar Makhija is vice president of revenue at Helpshift. In this exclusive interview, Makhija underscores the importance of establishing effective ways to connect with customers.
Salesforce is a large and well-disciplined development company. It's pretty good at marketing too. It continues to innovate in all product areas, from core platform to applications, and the one criticism I'd make is that it's information overload at times. Lately Salesforce has made a big deal of ad...
If you need an example of digital disruption, you can't do better than the retail banking industry. A byzantine collection of rules and regulations plus the overhang of many legacy systems have conspired to prevent banks from becoming more involved with their customers. Even innovations like the ATM...
I spent last week at Oracle's customer event, OpenWorld 2017, in San Francisco. When I wasn't drinking from an information fire hose, it was alternately fascinating and exhausting. There were major announcements in database, blockchain, artificial intelligence, cybersecurity, and other stuff I'm ass...
Bpm'online has introduced software update 7.11 for its intelligent customer relationship management and business process management platform, with more than 200 improvements designed to accelerate strategy execution. Among other features, it provides new machine learning capabilities and predictive ...
Digital Hub is not a new idea. It's been percolating for a few years, and its roots can be traced to Dublin, Ireland, where in a cluster of eight buildings, there exists what might be the original hub. In Dublin, it's made up of 97 companies employing 725 people, and it was given a jumpstart by the ...
AppDirect on Tuesday announced new products and functionality for its Cloud Commerce Platform. The new tools, AppReseller and Cloud Management Suite, enable software vendors to launch reseller partner programs quickly. Software as a Service providers can use the new capabilities to help their smal...
When Salesforce unveiled sales forecasting with its AI tool, Einstein, my immediate reaction was that it should have tried something easier -- like solving global warming. A sales forecast that bears some resemblance to reality has been a grail quest for all of us for many years, and Salesforce is n...
Social sales and marketing software provider Nimble and cloud services consultant NeoCloud on Thursday announced a partnership to deliver a simple, affordable contact management and CRM package for Microsoft Office 365 and GSuite users. NeoCloud has agreed to bundle Nimble CRM into all of its Office...
Oracle showed some very good numbers in its latest earnings announcement. As it begins its second year of aggressive cloud promotion, the company overall is showing significant year-over-year improvements, thanks to its turn to cloud infrastructure, applications and platforms. Yet when read right, t...
Insite Software's new InsiteCommerce Mobile App is the first fully configurable white label mobile app built for leading manufacturers and distributors, the company said. The app supports everyone involved in the B2B e-commerce experience, Insite said -- from customers to channel partners, to field ...
InsideView last week released InsideView Target with ABM, a tool for business-to-business companies that have implemented account-based marketing. It is a fully redesigned version of InsideView Target, with the addition of ABM workflows and other enhancements. "Companies who want to [succeed] with A...