CRM

Salesfusion has launched version 12 of its marketing automation solution. The company rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support "the easiest-to-use, most modern campaign creation tools available to marketers today," said Greg Vilines, VP of produc...

Demandbase has launched its Conversion Solution, adding AI-enabled intent data to its ABM platform, which already incorporates targeting and engagement solutions. The Conversion Solution sends sales teams relevant and actionable alerts and insights across multiple channels in real time when one of t...

One of the biggest challenges facing organizations of all sizes trying to move to the cloud is finding and retaining the skilled workers necessary to implement today's rapidly expanding assortment of on-demand services. This skills gap cost companies more than $250 million in lost business opportuni...

The new battleground in enterprise software is likely to be the software platform. This is not to say that analytics and security are not important, but they are being handled in different ways. Security is being handled in ways that address both hardware and software vulnerabilities, but these thin...

Figuring out the year ahead in CRM is tricky and getting more so. Making predictions has been more challenging for the last several years. We've seen an array of new technologies take root and blossom, but managers have had trouble figuring out how to adopt them. Those innovations have fueled a lot ...

There was a lot in customer relationship management to like in 2017. The industry racked up north of $35 billion and the cloud reigned supreme. However, future growth presents a challenge. We're going to need to look beyond selling generic seats to grow the CRM market from here. It's a whole new bal...

Oracle's most recent financial report reveals some hints about its future. Oracle has posted some very impressive numbers as its cloud computing products and services have taken off, and the recent Q2 reporting is a fine reference point. From the company's announcement of its Q2 results: Cloud SaaS ...

One of the big stories of next year might be decentralization. Decentralization is what it sounds like: pushing centralized processes and decision-making to the periphery, where it is believed people can be more effective at dealing with whatever is on tap. Western democratic capitalism runs circles...

Dreamforce is a bit like a holiday feast in that there are usually leftovers to savor. One of the stories that didn't get enough attention was Salesforce's path to becoming a carbon-neutral company. Time to savor it. Salesforce has made a monumental effort to switch to green electricity generation a...

BrightFunnel this week announced the integration of its BrightFunnel Revenue Intelligence Suite with Microsoft Dynamics. The integration will let enterprise B2B marketing teams analyze the impact of marketing investments on their companies' business, BrightFunnel said. They'll be able to accurately ...

Show season changes the CRM market. One day you're in the vanilla application software space, and a week later you understand the need to incorporate social media or analytics or machine learning, or you see a need for enhanced integration and development through platform services. It goes on. Today...

Dreamforce 2017 is in full swing this week in San Francisco, which means that Salesforce is changing, shedding a skin to reveal a new and improved creature. This time, rather than announcing a new cloud or a mountain of technology, the company seems focused on improving what it has and delivering a ...

Optimove has released a new version of its relationship marketing hub. Optimove 6.0 lets users automate targeted marketing campaigns for new visitors as precisely as they can for current customers, the company said. It combines Web analytics with look-alike data, machine learning, and AI from its re...

Advances in technology -- including speech analytics, metrics, a wider array of scrabble data, and perhaps even big data -- are making gamification a must-have tool in CRM, call centers, collections, sales and other business areas. Technological advances have enabled the design of games that offer e...