Business

First, cloud-based CRM democratized business information, then it erased the distance between customers and vendors. Now it is poised to expand into other areas with similar democratizing opportunities. I am speaking about how we work -- at least those of us in the knowledge economy -- but there's a...

Microsoft recently disclosed that it too was no doubt a victim of the same Russian-based hacker gang responsible for the SolarWinds onslaught. As some of the details surrounding the cyberattack become known, the bleak disclosures might justifiably cause a sniffled gasp indicating that if Microsoft c...

By cutting out the middleman, brands can earn a higher margin and gain direct access to consumers and their data. For these reasons, leading brands such as Nike are aggressively making the shift to DTC, and other large retailers are following suit. However, many forget to take into account three imp...

There may be two Salesforce seasons in a year -- the one we're finishing and one that happens just before Dreamforce. Roughly speaking, these seasons happen when the company disgorges a raft of new technologies both to update existing products and to bring forth new ones. This season covers a lot of...

The post-pandemic era is bringing many changes to how the marketing industry interacts with messaging strategies and how marketers work. Chief among these changes is the technology they use and the frequency with which they visit company offices. But one essential industry staple is not changing. Th...

As people emerge from lockdowns and limitations in the coming months, and look toward getting out and exploring the world again, travel is anticipated to become a popular and valued activity. The E-Commerce Times spoke with several industry experts to get their perspective on new trends in travel an...

Clients of SolarWinds, which experienced a high-profile data breach last year, are being targeted in a probe by the U.S. Securities and Exchange Commission, according to a Reuters report. "The impact of these large-scale breaches clearly has the potential to destabilize stock prices and the broader ...

It seems the digital disruption is being disrupted. If the original disruption was about leveraging company data to better understand customers and to meet them where they are, the new disruption depends on all that plus supporting worker efforts wherever their lifestyles take them.

The economic implications of Covid-19 have been devastating for many sectors and individuals. As we head into the summer of 2021 anticipating that most places in the U.S. will be fully open for business, many industries are looking at what the post-Covid recovery will mean for them. For sales profes...

A lot of time and treasure has already been spent on "going digital" with no clear understanding of what that should mean. But going digital should, at least in part, mean taking full responsibility for turning a business' mountain of customer data into usable information that advances the company m...

Remote work appears to be here to stay. More than 25 million work-from-home jobs could be created in non-technology industries in the coming years, according to a report from Upwork. Professional services are involved in essentially every part of the economy, which means that there is widespread pot...

IT has not been simply about data processing for a long time. Recent data breaches show the increasing importance of things like encryption, automated database management, and taking security measures to safeguard vital data. All of that is necessary overhead that must be supported by CPU cycles. Th...

Across all businesses, the entire C-suite leadership team is looking to validate an experience management program by asking one question: what is the financial impact of my CX investment? Making a business case to the financial leaders of your company means that you have to be prepared to answer any...

Important as it is to continually acquire new customers, it's every bit as vital for businesses to nurture existing clientele. The E-Commerce Times talked with several experts in customer engagement to get their thoughts about why it's critical to cultivate current customers -- and how to encourage ...