Business

EXPERT ADVICE

How to Take CPG Sales to the Next Level

Consumer packaged goods, or CPG, are the everyday items consumers use, such as food, beverages, clothes and household products. These products are ones that require regular replacement or replenishing. Due to the frequency of purchases and the low cost of switching brands, this market is extremely c...

INSIGHTS

Should Oracle Split?

We're used to discussing mergers and acquisitions in the tech sector, but splitting a company into two parts is a rarity. Analysts always have to ask who benefits and how? Shareholders? Other stakeholders, including customers? Employees? Why does this not happen more often? Surely businesses outgrow...

INSIGHTS

The New Era of Account-Based Marketing

Business-to-business marketing is evolving -- and it's not just the industry itself. Vendor marketing efforts with customers can and should evolve as well. When you see a vendor selected repeatedly, or it officially earns a designation as a preferred vendor, it's a sign of marketing evolution. Most...

As consumers start to tackle their holiday shopping lists, retailers are scrambling to finish preparations for what's likely to be a record-breaking year. Total sales could break through the $1.1 trillion mark for the first time in history. Cyber Monday alone racked up an estimated $9.4 billion in s...

INSIGHTS

Dreamforce Points to New Disruption

There were more than 170,000 people at Dreamforce a couple of weeks ago, and many more watching from afar. Also, there were well over 2,000 sessions. Numerous announcements sprang from the big Salesforce event. Some announcements and sessions, like the Tim Cook fireside chat, stand out. Of the top s...

While many retailers mull the takeaway from this year's Black Friday Cyber Monday shopping event, others may be more interested in the action that took place on Saturday. Online shoppers on Saturday spent $3.6 billion dollars at both large and small retailers, reflecting 18 percent year-over-year gr...

Amazon has taught me I don't have to wait for my next two-pack of ravioli cutter stamps, so if you can't get them to me in under two hours, I know someone else who can. It's 2019, and customers want what they want, when they want it. The global last-mile market is expected to hit $55.2 billion by 20...

OPINION

Consider Service Mesh as a Security Tool

If you're like most security pros, chances are pretty good that you're starting to get frustrated with microservices a little bit, or maybe a lot. Microservice architectures -- that is, architectures that leverage REST to build a number of small, distributed, modular components -- are powerful from...

The U.S. healthcare industry is in the midst of transformation, including an overhaul of its information infrastructure from physical to digital, and the rise of increasingly empowered consumers. Managing consumers' healthcare experience is no longer a selling point, but a must-deliver component of ...

EXPERT ADVICE

4 Big 2020 Sales Enablement Predictions

Now is the time when growth-minded organizations and their sales leaders begin to evaluate this year while looking ahead to the next. It's a time to identify opportunities for improvement, anticipate industry changes, and solidify a sales strategy that will align with the evolving expectations of B2...

OPINION

Why a Single Source of Truth Often Isn’t

Salesforce used its annual Dreamforce mega-show to make a host of announcements, ranging from contact center partnership with Amazon to a smart speaker tool for sales. For the most part, the keynote featured practical applications of Salesforce technology. Some Dreamforces focus on the highly aspira...

OPINION

How Safe Are Home Security Systems?

I have loved the story of Ring doorbells ever since seeing the CEO Jamie Siminoff on TV's Shark Tank years ago. I also loved the SimpliSafe story with CEO Chad Laurans. Companies like these, started by creative entrepreneurs, are changing the security industry. However, there are several problems us...

EXPERT ADVICE

Keeping the ‘Service’ in SaaS

In today's highly competitive B2B software industry, it's not enough to staff a call center and sit back and wait for customers to reach out when they need you -- it's imperative that you take the initiative. When customers have so many solution vendors to choose from, service becomes a strategic di...

EXPERT ADVICE

Windows 7 End of Life

Microsoft will end support for the Windows 7 operating system on Jan. 14, 2020. Windows 7 will continue to run on Jan. 14 as it did on Jan. 13. So why is it so important to upgrade to Windows 10? The answer: cybercrime. End of support means that Windows 7 no longer will receive the OS patches or sec...

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