Business

EXPERT ADVICE

The Three C’s of Optimizing CRM Data

Monitoring and maintaining your data is an ongoing, strategic process. By educating your CRM users -- and making their data entry process as easy as possible -- you can ensure that better-quality data will be entering the system. Here's how you can give your company a true advantage -- and empower e...

ANALYSIS

Mirror Image Solutions

Two CRM vendors made news recently. Zoho had an analyst conference that reminded us that many businesses don't benefit enough from verticalized suites; and Microsoft introduced several vertical industry systems, including one for nonprofits. One could say that Zoho and Microsoft displayed mirror ima...

For brands that haven't yet tried social selling, 2021 is the time to start. Social commerce offers brands the ability to reach new audiences on platforms consumers already use and trust.

INSIGHTS

Get Your CRM Ready for Some Good News

There is budding optimism about the future. COVID-19 cases and deaths are in decline, financial indicators are decent and trending up, and forecasters are predicting a booming economy. This involves a lot of buying and selling at both the business-to-business and business-to-consumer ends of the spe...

Catastrophic events, like a pandemic, coupled with hasty technological change such as many people forced to work from home immediately, have been a rich environment in the past for phishers, who use deception to infect machines with malware, steal credentials, and invade corporate networks. However...

Commerce analysts do not see consumers shedding their newfound buying options in the wake of a post-pandemic marketplace. Concerns for health safety, social distancing, and remote working will remain priorities for many shoppers. Merchants who demonstrate that they are able to quickly get products t...

Retailers are finding new ways to retool their customer experiences to conform with the new contactless "everything" supply chain; and artificial intelligence and computer vision technologies are lending a notable hand. Out are the bulky metal lockers where customers had to open doors that many othe...

INSIGHTS

Normalized

Salesforce has made it official, coming back to the office will be a fluid thing -- and why not? The company has arguably done more in the last year to build systems such as Salesforce Anywhere and Work.com that enable workers -- at least a kind of knowledge worker -- to work from anywhere. Think of...

ANALYSIS

Oracle’s Reinvention

Oracle's continued strides in the tech space say a lot about perseverance and deep pockets. It was a darling of the 20th-century tech era, rising from a startup in the database wars and becoming the sole surviving independent database company. But at some point, success leveled out its rise, and it ...

Global sales of electric vehicles in 2020 surged despite a drop in overall sales of passenger cars, according to a report from Canalys. Sales of EVs jumped 39 percent globally, reaching 3.1 million units, while sales of passenger vehicles fell 14 percent. Europe was a prime driver of EV sales last y...

Amazon gets a new chief executive this summer. Jeff Bezos plans to step down from that role and transition into a new job -- executive chair of Amazon. The chief of Amazon's cloud computing division, Andy Jassy, will become Amazon's new chief executive. Jassy served in that post in a temporary capac...

INSIGHTS

CRM’s Pandemic Performance

If you step back and look at what the tech sector has demonstrated to us through COVID, you can feel impressed. Early in the crisis vendors like Salesforce and Zoho began offering their products for free, or at low cost, to companies and end users suddenly faced with working at home. Oracle, Salesfo...

Finding the right productivity system means understanding one's situation, goals, and needs -- and then using that system consistently until it starts to have beneficial results. The E-Commerce Times spoke with productivity experts to get their perspective on apps, platforms, and techniques that hel...

INSIGHTS

Misunderstood Loyalty

Both marketing and loyalty had delayed starts in the CRM world, and both exhibited traits of confusion among those charged with their rollouts; strongly evidenced by a lack of specificity in the early applications that carried their badges. Loyalty is back in the spotlight now; as multiple vendors h...

CRM Buyer Channels