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Results 1-2 of 2 for Steve Castro-Miller
BEST OF ECT NEWS

ROI in the World of Live Chat: Return on Invitations
  • By Steve Castro-Miller & Matt Tharp
  • Feb 21, 2011
  • CRM Buyer
  • 770 Words

This story was originally published on Dec. 7, 2010, and is brought to you today as part of our Best of ECT News series. ...

EXPERT ADVICE

The New ROI in Live Chat: Return on Invitations
  • By Steve Castro-Miller & Matt Tharp
  • Dec 7, 2010
  • CRM Buyer
  • 774 Words

Companies spend a lot of money to drive traffic to their websites. Reactive live chat implementations, while highly beneficial, are similar to search engine optimization -- "the more impressions, the better." However, placing a live chat button on your website will not generate more traffic to your website, nor does it guarantee that your most qualified visitors will chat. ...

How does your holiday shopping budget this year compare to last year?
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CRM Buyer Channels

Call Centers

Call Centers

For CRM, AI Advances More Than Just Contact Center, Marketing Goals

Customer Service

Customer Service

Coveo Report Reveals AI Search Enriches Customer Engagement

Exclusives

Exclusives

Surefront Unified Toolkit Modernizes CRM and Retail Management

Expert Advice

Expert Advice

Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront

Marketing

Marketing

Paradoxical Behavior Makes Consumers Unpredictable: Report

Spotlight Features

Spotlight Features

How To Leverage Gen AI Without Losing the Corporate Shirt

Strategy

Strategy

To Deploy a Better CRM With AI, Keep Humans on the Help Desk

Trends

Trends

Retailers Turn to AI for Holiday Shopping Season Success

Vendors

Vendors

CallRail Expands AI To Supercharge CRM Lead Intelligence Integration

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