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Leveraging Live Video Streaming, the Great Democratizer

When live streaming first started to roll out across multiple social media platforms, it remained pretty unclear how this new technology would interface with Internet users. More often a source for friends to include one another on events they're missing out on, frequent uses of live video streaming felt experimental in nature. ...

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How To Gather and Broadcast Genuine Customer Testimonials

Most of us understand how overwhelming it can be to move to a new city. Surrounded by a host of options for dining, shopping, daycare, leisure time, auto mechanics, and everything else under the sun, making an educated decision on where to go involves some groundwork. So what is there to do? ...

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Harnessing Video for Customer Advocacy

In recent years, video has become a crucial part of any marketing campaign. It is recognized as the optimum medium for elevating brand awareness and sharing a company's latest product buzz with an increasingly diverse and sophisticated audience. Video is also easy to work with, as platforms are readily available, simple to learn, and highly affordable...

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5 Strategies for Collecting, Creating and Circulating Customer Testimonials

Most of us understand how overwhelming it can be to move to a new city. Surrounded by a host of options for dining, shopping, daycare, leisure time, auto mechanics, and everything else under the sun, making an educated decision on where to go involves some groundwork. So what is there to do? ...

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