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Online measurement has become increasingly focused on the integration of online behavior with customer marketing touch-points. Taking a complete view of the customer acquisition life cycle will often generate numerous potential integration points that can be profitably exploited. ...

Distinctions between the two should be disappearing fairly quickly, according to Gary Angel, president and CTO of Semphonic, a tool-independent Web and search engine marketing analytics consultancy "I think it's clear that there's an increasing merger between traditional BI an...

There seems to be a real debate going on in many of organizations about how to structure search engine marketing (SEM) efforts. Fueled, perhaps, by an underlying dissatisfaction with their vendors and the increasing perception that their SEM effort isn't well coordinated and shouldn't be so siloed, many companies seem to be revisiting earlier decisions to outsource pay-per-click (PPC) and/or search engine optimization (SEO) chores to outside vendors...

Do you get the analytics you need to drive your Internet business? Is your design team data-driven? Does your whole marketing team understand how to measure its own success? ...

As the online space expands and becomes ever more complex, Web marketers are finding that they have to cherry-pick among the many possible technology marketing channels available to be exploited ...

Implementing a Web Analytics Solution for your site can be fraught with all kinds of peril, but knowing what you're in for goes a long way toward avoiding the biggest headaches, asPart 1 of this two-part series points out. Part 2 continues the discussion of effective ways to deal with potential problems ...

Implementing a tag-based Web analytics solution is rarely the slam-dunk that vendors imply. Depending on how your site is structured and how dynamic your content is, tagging can range from fairly straightforward to fiendishly complex. How can you tell which experience you're likely to be in for? ...