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Denis Pombriant, founder of Beagle Research, told the E-Commerce Times that when Microsoft and Siebel entered a partnership arrangement two years ago, it resulted in improvements in user experience and better product development. A merger between Microsoft and SAP could yield...

Several foreign CRM companies recently initiated operations in the United States -- a sure sign that CRM has reached another maturity milestone. When outsiders begin to penetrate the North American market, it is an indication that the rest of the world "gets it" and has something to offer to the biggest software market on the planet. ...

Denis Pombriant, managing principal at Beagle Research, told CRM Buyer that he thinks the numbers sound okay for a new market entrant. However, he added, he is more interested in seeing year-to-year comparisons a year from now When CRM Buyer asked for more details about the br...

One unifying attribute of this year's CRM user group meetings has been the emphasis many vendors are placing on the so-called mid-market. In announcements that coincide with these meetings, Siebel, SAP and PeopleSoft have made efforts to announce products for this segment, and more announcements are expected as other user groups convene. But rather than clarifying vendors' positions, this focus on the mid-market might cause problems for vendors and customers alike...

It seems almost quaint, looking back on it, that a few years ago one of the big questions on nearly everyone's mind was how to commercialize cyberspace. For the most part, that got figured out, though new iterations continue. In an interesting twist, some companies are now using the Web to bring a form of democracy to commercial interactions. Today, however, commercialization is not the issue. At long last, it's the customer companies are most interested in -- and not a moment too soon...

Beagle Research founder Denis Pombriant told CRM Buyer that PRM has been an issue for some time in the CRM world, largely because it has not been done very well. He noted that there has been difficulty in establishing relationships and using them in an effective way. Most pro...

Beagle Research founder Denis Pombriant agreed that the SAP-Microsoft partnership could prove significant for customers. He referred to a similar move made by Microsoft and Siebel a few years ago, with the aim of beefing up the usability of Siebel products "Already, I've notic...

Beagle Research founder Denis Pombriant told CRM Buyer that he is skeptical of SAP's approach because no mid-market vendor offers anything predefined that users buy and use off the shelf. Instead, customization is key. He noted that the business processes companies should focus on are not concentrated in a single domain, such as SAP's proposed marketing and campaign management areas, for example. Real business processes, such as "lead to order" or "order to cash," cross domains...

Shoshana Zuboff is a genius, but don't just take my word for it. ...

CRM industry analyst Denis Pombriant noted that RightNow is better positioned to file an IPO than it was four years ago, adding that the company has done its homework during the interim "RightNow has done a good job of managing and growing the company over the past few years,"...

Tom Siebel announced this week that he is giving up the daily grind of running the company he started and instead plans to concentrate on his role as chairman of the board. Taking over as CEO is Mike Lawrie, a 26-year IBM veteran ...

Aberdeen Group vice president Denis Pombriant told CRM Buyer that many vendors charge additional fees after the initial purchase that should be considered in any such decision "Vendors have a way of throwing software or training into the deal," he said. "If you have those alre...

"The concern among marketers is that spam comes to mean all commercial e-mail, not just the stuff that is not targeted and not wanted," GartnerG2 analyst Denise Garcia told the E-Commerce Times. "That's a major concern because good e-mail marketing is still effective." ...

GartnerG2 analyst Denise Garcia said legitimate marketers also should support good anti-spam rules, since they will help calm the noise and clear the clutter that has helped drain some of the effectiveness of e-mail marketing, which remains extremely powerful when targeted properly...

Denis Pombriant, vice president and managing director at Aberdeen Group, agreed, telling the E-Commerce Times that the technology adoption curve is becoming more granular,reflecting a shift away from the monolithic enterprise market and into the swarming SMB market. "Our research shows that the torch is being passed from early adopters to the early majority," he said...

These self-published Web diaries are creeping into the public eye as legitimate, if quirky, sources of news and information. By influencing blog publishers, a company can relay its message to the public and pick up some credibility along the way, according to Denise Garcia, a research director focused on online marketing at Gartner.

"If it's relevant, timely and from a trusted source, consumers will be glad to receive a marketing message," GartnerG2 research director Denise Garcia told the E-Commerce Times. "Good offers can even turn into viral marketing campaigns on their own. But it's always a tightrope for advertisers. They have to be careful not to push too far."

"The ability to customize ads to a population, measure the effectiveness of a campaign in real-time and adjust the campaign if necessary makes the Web a natural for advertisers," GartnerG2 analyst Denise Garcia told the E-Commerce Times. Garcia predicted that additional marke...

Denise Garcia, research director at GartnerG2, told the E-Commerce Times that the Web will become a medium favored for brand-building, positioning and traffic gains. "Internet advertising is growing up, and there's going to be growing pains," she said. "Eventually, Internet a...

No one disputes that spam has exploded and that even more is coming. According to GartnerG2 analyst Denise Garcia, the US$200 billion-a-year direct mail marketing industry is looking closely at e-mail because of the low cost and high response rates of e-mail ads. Many new use...