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INDUSTRY ANALYSIS

The Sales Prevention Department

Back when I sold software for a living -- this would be during the last ice age -- a witty software developer in my company stuck a floppy disk to his filing cabinet with a refrigerator magnet. Scrawled on the disk's label were our flagship product's name and the words "source code." ...

Spyware Redux

It's not often that I get much of a response to a column, but my recent piece about spyware prompted several letters -- and not just the "let-me-tell-you-about-my-experience" kind ...

Right-Brained CRM

Daniel H. Pink has written an interesting book that has important implications for the future of CRM. A Whole New Mind: Moving from the Information Age to the Conceptual Age, to be published next month, is excerpted in the February issue of Wired magazine ...

Spyware: A Customer Relations Problem

A while ago I wrote about the problems caused by various forms of malicious software that download to your computer while you are surfing the Internet ...

Sales and Service: Time for a Merger

Professional courtesy, that's what I call it ...

CRM Entrepreneurs Ease Interoffice Networking

"What happens in a large law firm is you're always looking to sell yourservices," Denis Pombriant, managing principal at Beagle Research and a CRM Buyer columnist, said "Large law firms get a lot of work from big corporations. Big corporationsbuy services from people they know...

Generating Sales in the Service Center

Quite a few companies are offering solutions that provide automated customer service in one way or another. There is a lot to be said about this trend, and much of it is good ...

INDUSTRY ANALYSIS

New Research Shows CRM’s Promise

Over the last few weeks, I have been busy putting the finishing touches on a new report scheduled for delivery to market later this month. My premise was that there might be a lot of enterprising companies in CRM or closely associated markets that are either new or that have new ideas that we should pay attention to ...

TomorrowNow Acquisition Gives SAP Leverage

Will the move give SAP a quick boost in market share? It's hard to tell, analysts say. SAP's quick response to the PeopleSoft buyout may help, but that's not enough to change the marketplace dramatically by itself, says Denis Pombriant of Beagle Research "I think it's shrewd ...

Who’s Number One? Who Cares?

I got an interesting press release the other day. Headlined "SalesForce Loses CRM Lead," the release said that a new hosted CRM company, FreeCRM.com, claims 13,500 customers to Salesforce.com's 12,500. Hence the leadership change. As you might expect from the name, this company has amassed its considerable hosted CRM community by giving away its product...

INDUSTRY ANALYSIS

A New Twist on Sales Methodology

At its best the selling life can be great fun, full of action and accomplishment. At its worst it can make pushing on a string look like the essence of productivity ...

INDUSTRY ANALYSIS

2005 Forecast: Stick Around, This Could Be Fun

Time to go out on a limb, put everything on the table, and make some prognostications about what the big stories will be in and around CRM in 2005. This is all based on the best available research and written with the confidence of knowing that no one will remember any of it by next December. Here goes: ...

OPINION

Visit to the Echo Chamber: A Day at MIT

Earlier this fall an MBA student from MIT's Sloan School gave me a call.He wanted to invite me to be a panelist at the Seventh Annual MITVenture Capital Conference. The conference was run by students and ispart of something called MIT Innovation Week ...

Important Happenings in CRM in 2004

The end of the year is always a good time for top ten lists andforecasts of things to come. It's a way for analysts and pundits to showhow smart we are and that we "knew it all along" -- or at least toexhibit our 20/20 hindsight ...

Use SFA and Workflow Methods for Best Results

Sales methodologies and sales force automation (SFA) are a combination that should be a natural fit. In practice, however, method support is poor in most current forms of SFA. Sales managers want their representatives to follow the company's defined methodology, but often salespeople veer off course, wasting time and resources. Most importantly, when salespeople go off on a tangent, their data trails leave little hint of what they have accomplished, making it harder to coach them later...

Whose Computer Is This?

Like millions of other Americans, I sometimes struggle with pop-up ads and spyware. Given an opening, these small programs can bring even the fastest new computer to its knees. Luckily there is a cottage industry growing up around this problem, and there is also a lot of free software available to help cleanse our computers from the worst effects of this class of software. But although this is a growth industry, it is not one that advances the productivity of the average worker or enhances the gross domestic product...

OPINION

Loyal, Satisfied or Just Trapped?

For several years now CRM vendors have been touting their customer satisfaction scores as a way to claim an advantage over their competitors. But for just as long we have watched as a trend emerged showing company after company changing their CRM brand. Changing CRM vendors is not a trivial process. It involves a good deal of work, not to mention a write-off of the previous CRM investment, although a great deal of the learning from the first experience goes into helping make the second implementation a success...

INDUSTRY ANALYSIS

Salesforce.com Ups the Ante in IT

Luck plays a role in life. I don't pretend to understand it, and I believe we make our own luck, but occasionally we also inherit some from the cosmos. How else do you explain the timing of Salesforce.com's announcements last week at DreamForce, its annual user group meeting in San Francisco? ...

OPINION

Industry Analysis Is a Practice, Not a Job

Analyzing the industry analysts has become a popular indoor sport in CRM and beyond. Ever since the scandals involving a few financial analysts kiting stocks for their investment bank employers, there has been an attempt to upgrade the standards by which financial analysts are judged and to apply those standards to industry analysts as well ...

INDUSTRY ANALYSIS

Has CRM Bottomed Out?

Forgive me, but amid all the excitement of the baseball post-season, it's hard to believe there are other important things going on in the world ...

What's your outlook for the business climate in 2025?
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