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INDUSTRY ANALYSIS

Is SAP Really Changing Its Business Model?

I always chafe at the saying, "The proof is in the pudding" in part because it is a truncation of a longer phrase, but mostly because it means nothing by itself. "The proof of the pudding is in the eating" is how the phrase really goes, and it is the one thing that came to mind when I heard about SAP's announcement in Germany about a new business model and new mid-market products...

ANALYST CORNER

Three Different Approaches to On-Demand CRM

I had meetings last week with each of the big three on-demand CRM vendors -- Salesforce.com, RightNow and NetSuite -- and made some observations. Sometimes I get complaints from some of them when I mention more than one in an article because they like to pretend that they are unique. My grudging conclusion after my meetings is that maybe they are right. Let me elaborate...

A New Idea for the Direct Sales Channel

Axel Schultze is a serial entrepreneur based in Silicon Valley. Perhaps that is not a very useful description since the valley seems to be littered with them, but Axel is, in my mind, an interesting case ...

OPINION

New Year’s Resolutions 2007

It is part of the American Experience to be always searching for self-improvement, and I think that contributes to our obsession with New Year's resolutions. I have made a few of my own over the years and 2007 will be no exception. In the last few days, I have witnessed this urge to plan and improve in others around me -- and I am not immune to it...

OPINION

2007: What’s Ahead?

When making forecasts for a year ahead, I have always found the "greater fool" theory comforting. In short, it takes a fool to make a forecast, and a greater one to believe it ...

OPINION

2006 Prediction Scorecard From an Accidental Analyst

Based on the excellent job Denis Pombriant did on his column this week and the great columns he's delivered this year, I realized that I am truly the Accidental Analyst of CRM Buyer With that in mind, let's take a look at the predictions I made for 2006 and how I did. If this...

ANALYST CORNER

A Look Back at CRM in 2006

It's hard to believe that it's time to make predictions for the year ahead -- it feels like I just finished that job, but here we are again. I dug up my 2006 predictions and was amazed at how close some of them were. The lesson I derive here is that I must not have been trying hard enough ...

INDUSTRY ANALYSIS

The Salesforce Train Keeps Rolling

Salesforce.com is having a good year this quarter. That's not a typo -- the company seems to be announcing a year's worth of new products in a very short time, though delivery for some of the announcements might stretch out to this time next year ...

OPINION

Our Space

I have always advocated that CRM is a growing field, and that it grows at the margins whenever some innovative company introduces a new application type. As such, the definition really speaks more about all of the front office than CRM alone. Nevertheless, over the last few years we've seen a lot of new applications in sales, marketing and service that fit this description...

INDUSTRY ANALYSIS

Salesforce’s ApexConnect Sets a Course for the Business Process

Salesforce.com made another announcement this week. This time they have announced a new integration facility that is based in part on the announced, but as yet undelivered, Apex programming language ...

Salesforce.com Introduces New Integration Tools

"It's another arrow in the quiver that Salesforce.com users now have to bring together their on-demand CRM app with their legacy applications and those applications that reside behind the firewall," Denis Pombriant, principal of Beagle Research, told CRM Buyer "There are a var...

INDUSTRY ANALYSIS

Salesforce.com Looks to the Future

You have to take your hat off to Salesforce.com, I think. Last week's earnings call was a thing of beauty. It was the kind of thing that I bet every entrepreneur must dream of doing someday -- reporting to the investors on a great quarter for their newly public company ...

INDUSTRY ANALYSIS

When in Doubt, Ask the Customer

One of the benefits from the explosion of sales effectiveness solutions has been the effect on the marketing process. For too long, selling was regarded as a pseudo science while marketing was regarded as an art that needed to be tightly controlled to prevent waste. So it was no surprise to hear discussions of marketing ROI or to see marketing automation defined as a product set that had a lot in common with accounting...

OPINION

Sales Effectiveness: A Moving Target

I have been very encouraged by the flurry of activity in the sales effectiveness space. Over the last 18 months or so, emerging vendors there have taken a concept that had been around for a while and breathed new life into it ...

OPINION

The Innovation Issue

I got a call from a friend the other day lamenting the loss of technical IT jobs to lower cost economies. I know this is a charged subject, but I thought I would wade into it to explore what it means for CRM ...

INDUSTRY ANALYSIS

Oracle’s Place in the Transitioning CRM World

You have to give credit where it is due, and today that means kudos to Oracle. More than 40,000 customers, analysts, press and others have converged this week in San Francisco for Oracle Open World (OOW), the annual user conference. It is mind-boggling to think that the 40,000 people in San Francisco represent only a small portion of the people all over the planet who know the company's products and use them in mission-critical business processes every day. More than that, it is a tribute to one man's vision of what information technology needed to become that started more than 30 years ago...

Sales Force Automation 2.0

More-advanced applications are taking entirely new approaches to the sales process, generally byincorporating intelligence into the application, Denis Pombriant, principal of Beagle Research, tells CRM Buyer "Most of the improvements I have been tracking in SFA applications ar...

INDUSTRY ANALYSIS

A Turning Point for CRM

I keep thinking about the idea of this incubator that Salesforce.com is launching. As you know, I am a student of inflection points and I think the incubator potentially represents a very big one ...

INDUSTRY INSIDER

Dreamforce Highlights the Future of On-Demand

There are so many things that I could write about Dreamforce that I have had to quickly conclude that it won't all fit into one column, and I will be writing about it for some time to come. I bet I am not alone. Here are some ideas that I thought were important, however ...

OPINION

What to Look for in San Francisco

A lot of people will descend on the Moscone Center in San Francisco this week for Salesforce.com's annual user meeting, Dreamforce. I think I have been to every one of these events and this year marks a turning point. Previous meetings have been held in local hotels and other venues around the city but this year there is no denying it, the event is big enough to occupy at least a part of the city's biggest hall...

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