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INSIGHTS

The Terrible 2.0s

I was at the Enterprise 2.0 conference in Boston last week. Good show, nice people, well run, and it was held at a swanky new Westin on the waterfront. It got me thinking, though, about the "two-dot-oh" phenomenon and how badly it needs a rethink ...

CRM BLOG SAFARI

Marketing’s Forgotten Child

After reading another of Shevlin's blog posts -- this one on customer service and marketing --Denise Wymore thought about her recent experience buying underwear and -- voila -- came up with her own take on the subject. "He was adamant that Customer Service is NOT the New Mark...

INSIGHTS

Welcome to the Know-How Era

Lately I have been working on a keynote speech that I need to deliver in a few weeks, and in the process of doing my research, I came across some very interesting ideas that fit in well with my research focus. In the last half of the 20th century, a number of thinkers became increasingly dissatisfied with the classical model of economics and began looking for an explanation that better represented the facts that they saw daily...

CRM BLOG SAFARI

Customer Bloggers Pumping Up the Volume

As we've said here before, blogs have been an excellent leveler of the playing field for consumers. Had a poor customer service experience or are just feeling aggrieved with a service provider? Complain to management, yes, but then blog about it. While such posts are generally considered to be the realm of consumers, occasionally a practitioner in the industry takes a stand as well. Denis Pombriant, principal with Beagle Research, vented about American Airlines in his post. He didn't have a bad experience, but does have his reasons to target American...

OPINION

I Love Disruption

I once played organized football -- not that I was any good at it, but I played it with relish. My favorite parts were anything that had to do with disrupting the opponent's carefully planned plays, which included covering kickoffs and punts as well as regular defense. This bit of information has almost nothing to do with this column except that it points out an early character trait (some would say flaw) that has perversely influenced my career...

Is Blu-ray Worth It?

Consumers have long exhibited a preference for physical forms of media, and they just love those shiny round disks, said Anton Denissov, another Yankee Group analyst "Disks are very versatile. They are very easy to use. They are very portable. I can take a disk to my friend's ...

INSIGHTS

Thinking Bigger

After a long build-up, I think we're finally at the real beginning of a new era in computing. The previous (nearly) 10 years have laid an important foundation, by which I mean on-demand computing, but if you thought that was it, I think the next few years could blow you away ...

INSIGHTS

Zuora: Unconventional Billing for On-Demand Services

Zuora introduced itself to the world this week, and while it is not a typical CRM company, its position should have a big impact on CRM and all other markets that offer on-demand solutions. Founders Tien Tzuo, K.V. Rao and Cheng Zou, formerly of Salesforce.com and WebEx, chose the usually sedate billing market because they have a new idea that looks like it has legs...

CRM BLOG SAFARI

New CEO’s Sage Advice: Listen

She is not a software person, writesBeagle Research Managing Principal Denis Pombriant in his blog post Insights on Insights. That doesn't seem to matter "Swenson is from the telco space and is very smart. It is also important to note that she is not a software person, but she...

CBS Mounts Online Offensive With Cnet Acquisition

The deal will help CBS make gains in its three-screen (television, Web, cell phone) strategy, said Anton Denissov, an analyst with the Yankee Group, and help it cater to consumers' desires "to get their content in any way that they can." Plus, Cnet's properties will give CBS a...

INSIGHTS

The New Captain at Sage’s Helm

I sometimes forget about the fact that people are trying to do business and that their business is top of mind -- not CRM. That point was brought home to me last week when I was on-site with a client ...

INSIGHTS

The Dawn of Social Networking 2.0

I have been investigating the possibility that social networking is something that can be used inside an organization -- "intra-organizationally," as my bureaucratic friends might say. That should really be no surprise -- the entire employee base is a natural community, though in many companies the group is small enough that good old face-to-face communication works pretty well. There's at least one place, though, where community-oriented techniques not only work, but also can have a lot to do with profit and loss...

Zune Gives Marketplace a Makeover

Anton Denissov, a Digital Media Content analyst at Yankee Group, pointed out that even for Apple, video downloads have not been nearly as lucrative or as a big of a draw for consumers as music. The proliferation of Internet sites such as Hulu.com that provide many of the same...

INSIGHTS

Briefing Season: Novices and Ninjas

This is one of my favorite times of year because it's announcement season, the time when all sorts of vendors book briefings to tell me about what's new in their worlds. It has been a busy couple of weeks, and I expect the briefing deluge to continue for the rest of the quarter. ...

INSIGHTS

Salesforce, Google and the Low-Cost Zeitgeist

Salesforce's announcement that it would partner with Google to integrate and deliver Google Applications said more about the software industry today than it said about either company or even about the propensity of software makers to deliver Software as a Service ...

INSIGHTS

A Busy Week by the Bay

They may be still waiting for the first signs of the much advertised recession in the Bay Area. Everything I see here, especially this week, points to growth and all that goes with it. Multiple people have come up to me, phoned or e-mailed seeking introductions or support as they confess to having itchy feet or the promise of some capital to start a business. Some -- a few lucky ones -- also have some cash from their last initial public offering (IPO), and having tasted victory, they are eager to do it all again...

OPINION

Multi-Tenant Matters

There is an interesting debate beginning to brew in the on-demand market. Although most people are still clearing their throats, sides have been chosen and trial balloons have been floated. It appears that a small group of big companies, including Oracle, SAP and Microsoft, are trying to slow Salesforce.com's momentum by going after the crown jewel. Another way to say it is that these companies are trying to hop on board a moving train...

EXPERT ADVICE

Active and Passive CRM

Active is much better than passive in most things, not just CRM. In writing, I am constantly reminded to write in the active voice because active voice is terse, to the point and more intelligible ...

CRM BLOG SAFARI

Bloggers Hopped Up on My Starbucks Idea

"Starbucks' new customer-community-let-us-hear-from-you idea shows how hard it is to do the social marketing thing and it also shows how corporations sometimes take good ideas and drain the life out of them and then present the morphed idea as the real thing,"writes Denis Pombriant, principal of Beagle Research...

WizKids Report Highlights Web 2.0-Friendly Processes

Since launching the WizKids report four years ago, Denis Pombriant, principal at the firm, has rarely failed to impress with his lists of standouts. Before they became household names in the industry, he spotlighted Salesforce.com, RightNow andFive9, to name just a few examples...

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