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INSIGHTS

The Season of Sustainability

Over the last couple of weeks, I have maintained radio silence, hardly blogging as I tried to prepare a manuscript for publication. This piece is not the usual analyst fare with charts and graphs and interpretations. It's a simple book of my writings from the last year and a half ...

INSIGHTS

Tools for Thinking in the Moment

I've recently been looking at a couple of applications that don't readily fit into the idea of conventional CRM but which are nonetheless valuable front-office tools that can make CRM a better purchase. They strike me as important additions to the front-office suite for sustainability reasons, too ...

INSIGHTS

Talking to Your Tribe

I recently read Tribes by Seth Godin and I think it might hold some clues to the future of CRM. Godin is a business blogger and author of more than a dozen books with titles like Permission Marketing and Purple Cow. He's not about the status quo, he's all over change and leadership like a junkyard dog. ...

INSIGHTS

The Empty Promise of Experience Without Engagement

I wasn't sure what the reaction would be to last week's column on customer experience. Maybe I hang around with vendors and other analysts too much, because customer experience is a hot topic among us, and it's generally seen as a good thing. However, judging by last week's mail and some further digging at the Harvard Business Review's Web site, it appears that there are at least two camps with decidedly different views on customer experience...

INSIGHTS

The Sometimes-Deadly ‘Customer Experience’ Strategy

Customer experience reared its head in my life this month. My phone service went out, which was not a catastrophe for me because in addition to the landline (which went out), I have a cell and a nifty VoIP line that lets me talk through my computer. Parenthetically, I love my VoIP line because, though I live in the Boston area, the VoIP line has a 415 area code, which you may know is San Francisco's. I don't know if it's my heart that's out there, but certainly a piece of me lives in San Francisco, and for some reason that makes me happy...

EXCLUSIVE INTERVIEW

Next-Gen Collaboration: Q&A With Avaya President of Global Services Chris Formant

With last summer's launch of its unified communications architecture -- aka "Avaya Aura" -- and the purchase of Nortel Enterprise Solutions (NES) and Nortel Government Solutions (NGS) in December, Avaya has placed itself squarely in the No. 1 spot for the global enterprise telephony and unified communications, audio conferencing, enterprise messaging and contact center/ACD (automatic call distribution) spaces.

INSIGHTS

VCs’ Confidence Crisis

In our industry, we live on innovation, and innovation takes capital -- something that has been in short supply over the last couple of years. Venture funding took a massive hit in 2009, but there are signs that the trend might be bottoming out. If it is, we might all learn to exhale again ...

INSIGHTS

Unified Communications: Decidedly Sustainable

I almost never attend a webinar unless I am speaking. When I need to know something, I usually get a one-on-one with a CEO or other leader of a company. They're very gracious with their time, and the tutelage helps me as an analyst, though often I don't run out and write something about my experience. ...

INSIGHTS

Zeroing In on Active Networkers

New research from Harvard Business School and the Pew Research Center's Internet & American Life Project give new perspective to the social media and social CRM phenomenon and raise a yellow flag for all those people proclaiming social media the second coming. ...

INSIGHTS

The Cloud Is Not a Place

What exactly is cloud computing? The question just doesn't go away, and as the year starts, SugarCRM has just released a white paper -- "The Sugar Open Cloud" -- offering its definition and its argument for why its vision is superior. I am not sure about either ...

INSIGHTS

The Golden Age of Marketing

One of the reasons that sustainability is such a big issue for all of us is the way the marketplace has shaped up in the last few years. A telltale sign is the initial public offering (IPO) market. The once-vibrant activity of bringing new companies to the stock markets has shriveled up, and with it you have a graphic description of a relative lack of innovation in the economy...

INSIGHTS

The Sustainability Decade

"Sustainability" has been the key issue capturing my attention this year, so it makes sense to tease apart just what that term means for CRM. To me, sustainability is about business processes that are repeatable and, more to the point, processes that both sides readily engage in. However, in addition to the processes being repeatable -- the easier part -- the customers must have a stake in wanting to repeat them, which is way different from readily engaging the first time...

Keeping It Real for Cross-Border Online Shoppers

Everybody loves an online deal. When it comes to cross-border shopping, though, not every online transaction turns out to work to your advantage. ...

INSIGHTS

The Next Big, Green Thing in CRM

News that the economy shed an additional 85,000 jobs in December is enough to put a damper on any New Year's celebration, and it was a sobering reminder as we trudged back to work in January that we are only in the early stages of a recovery. ...

INSIGHTS

Business Sustainability: Closing the Loop

A new year! Blank screen! OK, let's talk! ...

BEST OF ECT NEWS

Rethinking the Essentials of Supply Chain Management

This story was originally published on Oct. 19, 2009, and is brought to you today as part of our Best of ECT News series. ...

INSIGHTS

2010: The Year of Living Sustainably

Am I kidding me? Forecasting the year ahead? Sheesh! ...

INSIGHTS

A 2009 CRM Leaderboard

Every year-end I write two columns. One looks back on the prior year's forecast; the other looks ahead. This is the first of the two, and it's time to compare my projections for the year with what actually happened ...

Is the BlackBerry Losing Its Punch?

Breaking development news from iPhone or BlackBerry rarely goes unnoticed. The recent announcement of new developer-friendly tools for the BlackBerry platform at the RIM Developer Conference was no exception, generating interest and debate over what it all means in the battle of the smartphones. ...

INSIGHTS

New Pearls in a CRM Classic

Finally, Paul Greenberg's new edition of CRM at the Speed of Light hit the streets last week, and with it, my description of him as our Walt Whitman remains intact. To promote the continuing franchise, the fourth edition's cover has the same design as the third edition but with a different color scheme. But that's about the only similarity between editions; everything between the covers of edition four is new...

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