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Part 1 of this series on getting started with CRM addresses factors to consider when deciding whether the time is right to take the plunge.Part 2 offers advice on how to choose the right CRM tool.Part 3 provides some guidance on preparing for contract negotiations.Part 4 tackles the all-important step of embarking on an implementation ...

Part 1 of this series on getting started with CRM addresses factors to consider when deciding whether the time is right to take the plunge.Part 2 offers advice on how to choose the right CRM tool.Part 3 provides some guidance on preparing for contract negotiations ...

Part 1 of this series on getting started with CRM addresses factors to consider when deciding whether the time is right to take the plunge.Part 2 offers advice on how to choose the right CRM tool ...

Part 1 of this series on getting started with CRM addresses factors to consider when deciding whether the time is right to take the plunge ...

Ken Jones, cofounder and executive director of Maximo Nivel, an executive language center, knew his company needed a CRM tool as early as 2006. His company was growing fast and using a variety of tools to meet CRM needs, including Outlook. Unfortunately, like many small business owners, Jones was unaware of any CRM options available ...

This story was originally published on Oct. 30, 2009, and is brought to you today as part of our Best of ECT News series. ...

This story was originally published on July 28, 2009, and is brought to you today as part of our Best of ECT News series. ...

This story was originally published on Oct. 2, 2009, and is brought to you today as part of our Best of ECT News series. ...

Small businesses frequently rely on a haphazard assortment of tools to manage their CRM processes, such as email, contact managers and spreadsheets. However, such methods are usually not sustainable or scalable. ...

Many small businesses fail to fully utilize automated time-reporting tools or shy away from them altogether. ...

One business sector weathering the current economic downturn is that of business intelligence (BI). In fact, Hans Hultgren, director of the Data Warehousing and Business Intelligence program at Daniels College of Business, told CRM Buyer that business intelligence is growing and will continue to do so ...

In the past, businesses typically used lists of leads in a type of marketing strategy that Michael Port, author of Book Yourself Solid, refers to as "interruption marketing." The goal was to get in front of a potential customer, book an appointment, and sell the product ...

In the past, companies with tight budgets frequently turned to outsourcing during tough financial times. The current global recession, however, has curtailed outsourcing as much as it has other parts of the economy ...

Sarah Betesh's career in customer service began in box office call centers at venues such as the Walnut Street Theater in Philadelphia. She moved on to Tickets.com and Vertical Alliance, at one point becoming a call center manager. ...