The problem, though, is how to create a social networking feel on a corporate site without jeopardizing authenticity, Jeff Zabin, research fellow with Aberdeen Group, told CRM Buyer "It's very tough to create affinity groups from scratch as a home-grown solution," he noted. Th...
Trust plays an important role in interpersonal relationships. The same can be said of business relationships. In both cases, trust means a willingness on the part of each partner to assume a certain amount of risk ...