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The goal is to create a "large ecosystem of compatible products, built on the same standards and supported by the same platform," said Denis Pombriant, principal at Beagle Research The Quip purchase will let users integrate Salesforce business objects -- such as customer recor...

This is the third post in a four-part series on modern approaches to improving customer loyalty through customer engagement. ...

Denis Pombriant, principal at Beagle Research Group, suggested that the main reason for the updates is that Microsoft, which recently inked a deal to acquire LinkedIn, is trying to ensure maximum exposure to its products through the most popular solutions in several areas "Tha...

The platform land rush is definitely on. You can't swing a dead cat, as the saying goes, without finding an announcement about some new platform or some established vendor's attempt to enhance its existing platform. Some sorting out seems to be in order ...

This is the second post in a four-part series on modern approaches to improving customer loyalty through customer engagement. ...

The acquisition "is simply the latest manifestation of the rush most vendors are making to become full software platforms," noted Denis Pombriant, principal at Beagle Research. "It is doubtful that any customer, except for the very large, will need the full suite of Salesfor...

It is almost impossible to integrate various business functions to create a single cloud system, observed Denis Pombriant, principal at Beagle Research. However, Microsoft is attempting to simplify the number of platforms operating inside a single enterprise "To the extent yo...

This summer has started out to be anything but a somnolent day at the beach. The Brexit vote for the UK to leave the EU is enough to disturb your slumber, and that's not the only thing on the plate. ...

This is the first post in a four-part series on modern approaches to improving customer loyalty through customer engagement. ...

Microsoft's acquisition of LinkedIn for more than US$26 billion has created quite a stir -- at least in my world. According to Ross Mayfield, a colleague at the Enterprise Irregulars, Ellen Levy reported that the deal can boast a number of superlatives if you look at it right: ...

Salesforce held TrailheaDX in San Francisco last week -- its first event just for software developers. The company previously relied on special sessions at events such as Dreamforce to educate developers, but its declared intention to train up to 100 million of them in its Lightning development environment dictated taking additional action ...

I start a lot of client engagements with a simple question: Who's the customer? It's amazing the answers that I get. Some people are really quite good. They know the customer's demographic and business or personal needs, and they focus on those things. Others don't even grasp the difference between a customer and a consumer ...

Software vendors and their business customers have tried many things to increase customer loyalty, but they have been disappointed more often than not. Rewards, delight, and daily deals were good ideas to help spur customer loyalty. Unfortunately, they weren't enough to move the loyalty needle in today's highly competitive markets. ...

My friend and a partner atWildcat Venture Partners, Bruce Cleveland, along with his associates, has come up with an idea that helps explain why some early-stage companies thrive and thus raise more capital, while others die on the vine ...

Salesforce held its Connections 2016 user event in Atlanta earlier this month. About 7,000 people attended, but in the Georgia World Congress Center and airplane hangar, attendance seemed smallish ...

Although SugarCRM "does not stack up well against its cloud and on-premises brethren in some ways," that could be because "they play to a different market with different rules," suggested Denis Pombriant, principal at Beagle Research Group. SugarCRM targets IT and customers t...

It has been 40 years since Bill Gates wrote his open letter to the software industry complaining that computer hobbyists were stealing his BASIC program. That was so long ago that Wikipedia has a picture of the source code for "Micro-Soft" BASIC on paper tape. A lot of things have changed since then ...

Apple's earnings disappointment thudded into view last week in the middle of an afternoon of briefings at Oracle's Modern Marketing Experience conference in Las Vegas. In that context, it gave me a lot to think about -- especially the difference between a one-time earnings disappointment andsomething more serious ...

Last year, I researched the impact of the proliferation of cloud computing on business. I know it sounds like a dry topic, but if you are a CIO or an application development manager, the results can have serious meaning ...

"The cloud contains Web, social and other channels that weren't a factor before," Denis Pombriant, principal at Beagle Research Group, pointed out. "This changes the service paradigm from one that's phone-centric to one that's more customer-focused," he told CRM Buyer, noting...