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It's difficult to know exactly what led HP in the direction of Microsoft, but cost likely was one of the major factors, said Denis Pombriant, managing principal at Beagle Research. "In a situation like this, it's not unheard of for a vendor to try to discount deeply to gain a...

A common perception of business agility is that it revolves around quickness, especially quickness in the service of accelerating a deal or transaction. That's a good starting point, but agility actually goes deeper -- especially now that so many structural changes, like cloud computing and subscriptions, have turned up the dial on everyday business...

Salesforce isn't waiting for Dreamforce to begin the drumbeat over its artificial intelligence offering which is -- or will be -- called "Einstein." There is so much to discuss about this turn of events that it's hard to begin, so rather than starting at a conventional jumping-off point I'll start with the name. ...

It's easy to lose sight of people in a CRM discussion, focusing instead on the great technology and what it lets us do under optimum circumstances. We should keep the customer in mind at all times, however, for without them what are we? ...

What's the direction of the software industry? As an analyst, I might ask this several times a week, but it's not idle curiosity. Things are changing, and today's events are signaling a significant shift. ...

"There are several ways to look at this," said Denis Pombriant, principal at Beagle Research Group One possibility is that "Salesforce sees a need for multiple kinds of business intelligence to support its multiple hardware platforms, uses, etc.," he told CRM Buyer.

This is the fourth post in a four-part series on modern approaches to improving customer loyalty through customer engagement ...

We've seen a rapid progression from conventional software bought through a license to cloud-based solutions that sell for a song -- and in theory could sell through barter at some point. ...

The goal is to create a "large ecosystem of compatible products, built on the same standards and supported by the same platform," said Denis Pombriant, principal at Beagle Research The Quip purchase will let users integrate Salesforce business objects -- such as customer recor...

This is the third post in a four-part series on modern approaches to improving customer loyalty through customer engagement. ...

Denis Pombriant, principal at Beagle Research Group, suggested that the main reason for the updates is that Microsoft, which recently inked a deal to acquire LinkedIn, is trying to ensure maximum exposure to its products through the most popular solutions in several areas "Tha...

The platform land rush is definitely on. You can't swing a dead cat, as the saying goes, without finding an announcement about some new platform or some established vendor's attempt to enhance its existing platform. Some sorting out seems to be in order ...

This is the second post in a four-part series on modern approaches to improving customer loyalty through customer engagement. ...

The acquisition "is simply the latest manifestation of the rush most vendors are making to become full software platforms," noted Denis Pombriant, principal at Beagle Research. "It is doubtful that any customer, except for the very large, will need the full suite of Salesfor...

It is almost impossible to integrate various business functions to create a single cloud system, observed Denis Pombriant, principal at Beagle Research. However, Microsoft is attempting to simplify the number of platforms operating inside a single enterprise "To the extent yo...

This summer has started out to be anything but a somnolent day at the beach. The Brexit vote for the UK to leave the EU is enough to disturb your slumber, and that's not the only thing on the plate. ...

This is the first post in a four-part series on modern approaches to improving customer loyalty through customer engagement. ...

Microsoft's acquisition of LinkedIn for more than US$26 billion has created quite a stir -- at least in my world. According to Ross Mayfield, a colleague at the Enterprise Irregulars, Ellen Levy reported that the deal can boast a number of superlatives if you look at it right: ...

Salesforce held TrailheaDX in San Francisco last week -- its first event just for software developers. The company previously relied on special sessions at events such as Dreamforce to educate developers, but its declared intention to train up to 100 million of them in its Lightning development environment dictated taking additional action ...

I start a lot of client engagements with a simple question: Who's the customer? It's amazing the answers that I get. Some people are really quite good. They know the customer's demographic and business or personal needs, and they focus on those things. Others don't even grasp the difference between a customer and a consumer ...