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Google and Salesforce.com have rolled out a Force.com toolkit for Google Data application programming interfaces that's designed to help developers integrate Google Apps data and content with Force.com's database, logic and workflow capabilities. These open source tools and services, which are model...

The Google-Salesforce.com partnership grows ever more intertwined. The latest development occurred Monday when Salesforce.com released a Google Data client library for the Force.com platform that provides access to the full suite of Google Data APIs using Apex code, allowing developers to integrate ...

The U.S. Federal Communications Commission reportedly is expected to rule against Verizon in a complaint filed by three cable companies against the telco. The FCC plans to tell Verizon it cannot try to talk phone service customers into staying instead of switching to a cable competitor, according to...

The launch of Healthline Networks' HealthSTAT last week is one more indication that the Internet ad platform wars are far from over. To be sure, Google remains the giant to beat -- and it looks as though it's settling into its role as the long-term dominant player. However, HealthSTAT may be on the ...

Amdocs and IBM have entered into an original equipment manufacturer agreement in which Amdocs will embed the IBM DB2 Data Server and the IBM Optim Data Growth application in its CRM product line. It is the first OEM agreement IBM has inked involving Optim, Steve Tallant, senior manager of product li...

E-mail marketing has long been neglected in the larger marketing world. That's understandable -- e-mail marketing campaigns are easy to design and cheap to implement. Still, any tool worth using is worth using to its best advantage. Part of the problem is that e-mail marketers receive little to no f...

What is the potential opportunity for Web 2.0 technologies in the enterprise space? A whopping $4.6 billion a by 2013, according to a tally Forrester Research arrives at in a report released earlier this year. Spending on Web-based enterprise technologies, including social networking, RSS, blogs, wi...

Oracle has released the third in a series of small, plug-and-play Web 2.0 tools designed to enhance specific features of its customer relationship management platform. Oracle Sales Prospector, previewed Monday at the Enterprise 2.0 conference in Boston, recommends prospective leads, rating the likel...

As we've said here before, blogs have been an excellent leveler of the playing field for consumers. Had a poor customer service experience or are just feeling aggrieved with a service provider? Complain to management, yes, but then blog about it. While such posts are generally considered to be the r...

Jigsaw, a provider of corporate information, sales and marketing leads, is providing some of its contacts for free to customer relationship management vendors under a newly launched Open Data Initiative. Several companies are taking advantage of the open source program and have inked partnership agr...

The Cluetrain Manifesto, written 10 years ago by Rick Levine, Christopher Locke, Doc Searls and David Weinberger, has won over a sizable number of devotees with a simple premise: As the Internet introduces new levels of communication among consumers -- and between consumers and companies -- those co...

There was a time when customizing enterprise software was a long, drawn-out, often painful affair. Then along came Software as a Service, recalls Dan Druker, senior vice president for Intacct, an on-demand financial management and accounting application. It was really easy for Ingres -- a provider o...

We've all seen the promotions: Brand X donates a portion of its sales to a worthy cause, which can be anything from support for a local school to breast cancer research. It's called "cause-related marketing," and it is rapidly becoming one of the best ways for businesses to embroider their brands, s...

RightNow is adding chat to its expanding Feedback feature set. The new functionality is part of the application's May '08 update to its flagship CRM product. "By adding feedback into RightNow chat, we have filled out our multichannel story," Andrew Hull, director of product marketing for RightNow, t...

Salesforce.com was created during cloudy economic times, and its business model -- per-user, per-seat pricing when the market offered nothing but million-dollar enterprise-based pricing -- took off precisely for that reason. Now the company, which has since remade itself into an enterprise class ven...

SugarCRM is repackaging its functionality to target both companies that wish to resell SugarCRM to their own customers as well as large-scale enterprises that wish to manage multiple instances of the application through one console. Its new product, Sugar Data Center Edition, bundles existing softwa...

Results of a customer satisfaction survey released this week are timely for one industry in particular, as it faces a perfect storm: the collision of potentially stringent new regulations affecting customer service with a host of economic factors that are driving perception of that service deeper in...

Sage Software owned the CRM vendor conference spotlight this week, with Insights 2008, held in suburban Washington, D.C. Sage updated attendees on its product road map and better acquainted users and partners with the new CEO Sue Swenson. She is not a software person, writes Beagle Research Managin...

It is difficult to think of an area where the pharmaceutical industry is not under siege these days. Regulators spawning new rules, governments putting price caps in place, safety advocates demanding more information on side effects, health maintenance plans implementing their own cost controls, and...

SAP held its massive annual conference, Sapphire, last week and made the usual flurry of announcements and presentations to its 15,000-some attendees. Still, as is typical of most conferences, the best information filtered out between the official scheduled events. Among the observations CRM guru Pa...